How Persona Based Advertising Works
I have seen your underwear. And this will help you sell more furniture. If I could ask you just a couple of questions I could tell you – with a high degree of accuracy – whether you are a boxer or briefs kind of guy or a Victoria’s Secret or Hanes kind of girl. Does […]
Deliver it Right!
The International Furniture Transportation and Logistics Council (IFTLC) is dedicated to getting products from manufacturers to consumers in good condition. At their annual meeting, they discussed the pressure on retailers to achieve perfect deliveries to Ms. Jones’ home. Whether you run your own distribution center with your own drivers or use an outside company, you […]
Marketing Quickie #2
Who’s stealing your thunder? Two years ago Ohio State Basketball was going to championships but now is best known for a no name, under performing benchwarmer. There is a blog called Club Trillion. It is authored by Mark Titus, a basketball player for Ohio State. It began in November 2008. Titus has been writing 6-8 […]
Marketing Quickie #1
My marketing hero was not a college professor or the marketing director of a Fortune 500 company. My marketing hero was my father. For over 30 years he marketed canned food products to independent grocery stores. As a young boy I would travel with him from store to store, setting up displays of canned goods. […]
Consistency
I once had a dog who could tell time. More reliable than the network news, her Lassie-like prancing back and forth between the food bowl and the cupboard where her food was kept always told us it was five o’clock. “Who’s hungry?” always brought barks and a fierce tail-wagging that enthusiastically rocked her hairy body. […]
Appointment
He didn’t want to do it. The job he’d been asked to paled in comparison to his passions and hobbies, fields where he was already making a name for himself. This job was repetitive, strenuous, obscure, boring and pathetic – a stranglehold. Yet when his father asked, he had to answer. He reluctantly said yes. […]
Hysteria
I think I have swine flu. Not really, I feel fine (well, I am a little achy) – but with all the global health warnings, it has crossed my mind. There’s just something about a pandemic that makes people nervous. I’m reminded of a former coworker who contracted every calamity reported on the nightly news […]
Sunshine
Ahh, sunshine! This particularly sunny morning revealed dust in places where the sun usually don’t shine – at least it hasn’t shone all winter – bringing to light the fingerprints on the furniture and billowing drifts of dog hair under the dining room table. So I started spring cleaning. I moved furniture, shook out rugs, […]
Gossip
Hey, did you hear the latest about???? If you heard it, Ms. Jones did, too. She’s especially in tune to gossip and rumor because the foundations of her world are changing. “What else will change? How will my family be affected? How can I protect myself? Are they out to get me?” she asks. There’s […]
Adapt
My computer crashed while we were on vacation. This hurts me more than my lobsteresque sunburn. I’m grieving for it, even praying for it, as the computer techs try to recover my data. Fortunately, we had two other laptops with us and there were two more computers where we were staying. (It was a working […]