Rude
Mid-song, she put down her guitar and spoke to the audience. “I’m an artist,” she explained. “I can’t perform for you with interruptions. If you can’t come to a concert without turning off your cell phones, then please leave.”
Age
Do you floss? Smoke? What do you drive? When was the last time you went to church? Are you married? Are your parents married? What kind of pets do you have? Do you eat breakfast? When was the last time you broke a sweat? How many cheeseburgers did you eat last week?
Remember
The question was asked in a crowd of about 350 people: “Who can remember meeting a really good salesperson?” It wasn’t a business meeting, it wasn’t a test. “You know, someone who you trusted, someone you believed?” the speaker prompted. No one raised their hands. In trying to make one point about memory, the speaker made another about salesmanship: it’s becoming a lost art.
Reversal
“No, you can’t have the carrots. They’re just for me.” What parent hasn’t resorted to seamy tactics when trying to squeeze an ounce of nutrition into a squirming toddler? The fact is, reverse psychology works on kids. Will it work on Ms. Jones? She didn’t wake up one morning and suddenly decide, “I think I’ll […]
Over
When financing new furniture, Ms. Jones used to ask herself if she could squeeze another $19 bucks out of her budget. That doesn’t seem too hard, does it? It wasn’t, so she did. Fast forward a few years through a recession or depression – whatever you want to call it. Finance companies have dried up […]
Hyperbole
Good news for those of us who are being held back from achieving our dreams by the pesky cords on our hair dryers! The Infiniti Cord Keeper “is all you need” to be free. “Life is too beautiful to miss,” touts the advertisement. “Don’t let a cord slow you down.” Who knew? The only thing […]
Berm
During a recent cross country road trip I witnessed one tire blow out, saw no less than four abandoned boat trailers, and was bottlenecked around a flaming pickup truck hauling a camper, upside down and jackknifed against the guardrail, with a breadcrumb trail of clothing and beach toys and trash marking its path of destruction.
God’s Plan for the Marketplace
The owner of a retail furniture store was about to leave for a trip to China for business and then go on to meet his family in Europe for a vacation. All and all, his travels would have him away from the store for nine weeks. This was by far the longest he had ever […]
How Persona Based Advertising Works
I have seen your underwear. And this will help you sell more furniture. If I could ask you just a couple of questions I could tell you – with a high degree of accuracy – whether you are a boxer or briefs kind of guy or a Victoria’s Secret or Hanes kind of girl. Does […]
Deliver it Right!
The International Furniture Transportation and Logistics Council (IFTLC) is dedicated to getting products from manufacturers to consumers in good condition. At their annual meeting, they discussed the pressure on retailers to achieve perfect deliveries to Ms. Jones’ home. Whether you run your own distribution center with your own drivers or use an outside company, you […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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