Reversal
“No, you can’t have the carrots. They’re just for me.” What parent hasn’t resorted to seamy tactics when trying to squeeze an ounce of nutrition into a squirming toddler? The fact is, reverse psychology works on kids. Will it work on Ms. Jones? She didn’t wake up one morning and suddenly decide, “I think I’ll […]
Over
When financing new furniture, Ms. Jones used to ask herself if she could squeeze another $19 bucks out of her budget. That doesn’t seem too hard, does it? It wasn’t, so she did. Fast forward a few years through a recession or depression – whatever you want to call it. Finance companies have dried up […]
Hyperbole
Good news for those of us who are being held back from achieving our dreams by the pesky cords on our hair dryers! The Infiniti Cord Keeper “is all you need” to be free. “Life is too beautiful to miss,” touts the advertisement. “Don’t let a cord slow you down.” Who knew? The only thing […]
Berm
During a recent cross country road trip I witnessed one tire blow out, saw no less than four abandoned boat trailers, and was bottlenecked around a flaming pickup truck hauling a camper, upside down and jackknifed against the guardrail, with a breadcrumb trail of clothing and beach toys and trash marking its path of destruction.
God’s Plan for the Marketplace
The owner of a retail furniture store was about to leave for a trip to China for business and then go on to meet his family in Europe for a vacation. All and all, his travels would have him away from the store for nine weeks. This was by far the longest he had ever […]
How Persona Based Advertising Works
I have seen your underwear. And this will help you sell more furniture. If I could ask you just a couple of questions I could tell you – with a high degree of accuracy – whether you are a boxer or briefs kind of guy or a Victoria’s Secret or Hanes kind of girl. Does […]
Deliver it Right!
The International Furniture Transportation and Logistics Council (IFTLC) is dedicated to getting products from manufacturers to consumers in good condition. At their annual meeting, they discussed the pressure on retailers to achieve perfect deliveries to Ms. Jones’ home. Whether you run your own distribution center with your own drivers or use an outside company, you […]
Marketing Quickie #2
Who’s stealing your thunder? Two years ago Ohio State Basketball was going to championships but now is best known for a no name, under performing benchwarmer. There is a blog called Club Trillion. It is authored by Mark Titus, a basketball player for Ohio State. It began in November 2008. Titus has been writing 6-8 […]
Marketing Quickie #1
My marketing hero was not a college professor or the marketing director of a Fortune 500 company. My marketing hero was my father. For over 30 years he marketed canned food products to independent grocery stores. As a young boy I would travel with him from store to store, setting up displays of canned goods. […]
Consistency
I once had a dog who could tell time. More reliable than the network news, her Lassie-like prancing back and forth between the food bowl and the cupboard where her food was kept always told us it was five o’clock. “Who’s hungry?” always brought barks and a fierce tail-wagging that enthusiastically rocked her hairy body. […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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