Fancy
I didn’t even know you could buy postcards with preprinted stamps, but apparently they’re all the rage in the 43130 zip code. We received one this week from Hank, the gentleman who cares for our lawn. It wasn’t anything fancy, as you can see for yourself. It was handwritten. Concise. To the point.
Special Events
Special events – some love to plan them, others hate the very thought of them. Planning special events can be a pain, from setting a date to finding a venue, but if you remember the five Ps when planning your event, it will be as smooth as butter. What are the five Ps, you ask? […]
Prevention
There’s only one thing I like spending money on more than dental work and lawn care, and that’s shelling out a few hundred bucks for auto maintenance. You gotta’ do it, but it stinks. So it was with great joy that I contacted several local tire shops to price new treads for one of our cars. (Guys, this is like your wife asking you to buy her a lipstick.)
Marketing Has Evolved
A quick fix that is projected throughout the landscape of retail is to get a better website, build a Facebook profile, or start a blog and you have mastered today’s marketing. This is a knee jerk reaction that only creates problems—not solutions.
Another knee jerk reaction is to take this new way of marketing as “I better change everything right now to meet the customer’s needs!” Sometimes this is part of the solution but at the core is truly identifying who you are RIGHT now.
Tolerance
I’m a retailer, a supplier, just another B in the B2B world. But most days
I’m also a consumer, a customer, a Ms. Jones in heels and in a hurry. I’ve
been on both sides of the customer service counter.
Stray
She was aloof. She was afraid. Yet she was needy. She showed up at our front door with a bloated belly and a pitiful, “Meow.” This stray cat soon treated us to five little kittens born in our back yard. We cared for them from the day they were born, then found homes for all of them. except one. We kept one kitten who has grown into an very ungrateful cat.
What have you offered lately?
We know what Ms. Jones is looking for in her shopping experience. We also know that things that needed to be improved three of four years ago are expected to be running in tip top shape and things that were not top of mind even today are expected to be running in tip top shape.
Bottle
“We’re nice. Our customers love us. We do follow up surveys and people tell us all the time what a great experience they had. Our service sets us apart.”
Blah blah blah.
Talk
Can we talk? Well, that depends.
If you’re under 24, “talking” means texting. If I can condense my thoughts into 160 characters and don’t mind using my thumbs to communicate, then we can talk. I won’t even think about calling you, because you never answer your phone or check your voice mail. You rarely use email but you change your Facebook status every time you eat out, get sick or update your blog.
Back-story
She was one tough customer. Ignoring hundreds of people clamoring for my attention during the busiest sale of the year, she insisted on finding a long-sleeved, pink satin blouse with a high collar. It was not in season. It was not in style. But she would not be swayed. I pleaded with her to try this collared blouse or that pink sweater, but nothing would satisfy her. Finally, in desperation, I asked her, “Ma’am! Why do you need this blouse?”
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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