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Furniture Advertising News September 27, 2011

It’s All About Synergy Baby: TV and Twitter

How many people tweet? How many people have a twitter account? Well, here is what the numbers tell us:

Only 9% of adult Americans use twitter–so do not feel left out.
The Average Twitter user has 27 followers.
25% of all twitter accounts have ZERO followers.
40% of twitter accounts have never sent a single tweet.
Only 18% of twitter users tweet more than once a day.
Data courtesy of RJMetrics and EMarketer via Hub Spot

Furniture Advertising News September 14, 2011

It’s All About Synergy Baby: Websites and Inserts

If you have been a retailer for over 10 years you know one thing…This was the king pin to generate traffic and sales. Due to the abundance of demand, the cost of freight and the success of the newspaper it was an easy to produce, cost effective method to tell your story. It was a no brainer to do an 8 page flex catalog or an 8 page tab because you knew it would drive the results.

It’s All About Synergy: Newspaper and QR Codes

Sometimes I wish I was Michael J. Fox and could travel back in time or even plant myself in the created reality of a TV series. I am not sure how many of you are familiar with the “Mad Men” series on AMC but it is about 1960’s America and it’s relation to an advertising agency. A big portion of the advertising elements relating to their clients is the newspaper. Much of the “real” correlations to the agency world today are attempting to convince their clients that a certain medium can work. Or they can qualify the correct audience to come into their retail/business establishment.

Online vs. Offline Marketing

Online vs. Offline Marketing (They do not have to work against each other but can work with each other to equal success) One of the many tasks that all retailers are facing is how to utilize both online and offline marketing tactics in their overall marketing strategy, thus helping increase their sales. There are numerous […]

Western Retailer Magazine Article

Its all about sales and marketing, Facebook 101 Facebook has become a social foundation for communication. People can see what you’re doing, where you are doing it, how you are doing it, and why you’re doing it—as you are actually doing it. We have entered the Facebook age. It’s time to jump on board and […]

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