What the heck is Twitter?
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and micro blogging service, enabling its users to send and read other users’ messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page. Tweets are publicly visible by default, however senders can […]
Smartphone Adoption
The most popular mobile platform–according to those polled–is Android, with 35 percent (among smartphone owners), followed by iPhone and BlackBerry with 24 percent, and Palm and Windows below 10 percent. Pew notes, “Android phones are especially common among young adults and African Americans, while iPhones and BlackBerry devices are most prevalent among college graduates and […]
4 Really Fun Marketing Ideas
1. Question and Answer or Joke QR Codes. Knock Knock? Who’s there? Find out by scanning this QR code. 2. Playing A Game Play a game with your customers. Putting a game layer over top of activities in the real world. Imagine collecting XP points for completing tasks such as getting coffee or going to […]
25 Marketing Statistics You Should Know
The Internet in 2012 1) In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population. 2) More than 3/4 of the total population will be online in 2012. Mobile in 2012 3) Mobile internet users will reach 113.9 million in 2012, up […]
Does Your Store Environment Attract the Customer Today?
Have you figured out how your store environment can capture the customer today and give you an advantage over anyone else in your trading area. There are obvious facts about the customer interaction today outside of your walls: 52% off of all American age 12 and up have a social media network. 90% say they […]
Quick-Fire Marketing – Bedding Is Booming
Ignite your marketing with mattress dedicated advertising and online traffic to drive sales Bedding is Booming: As expected, bedding and mattresses continue to be a very strong category among retailers. It’s also a sure-fire category to leverage some old-school media to help drive results. Utilize newspaper ads and circulation distribution via the newspaper to help […]
Facebook cracking down on profile pages
Facebook sent this out recently to one of our clients who is using a personal page to promote their business. It is against Facebook rules to use a personal profile page to promote a business. Please see the note below: According to our Statement of Rights and Responsibilities, Facebook accounts represent individual people only. It’s […]
Simple Steps to Improve your Facebook Page
Of course you want your Facebook marketing and communication campaign to be successful, but first you’ve got to be likeable! Below are the 11 ways to generate more likes, clicks and fan interaction to build a powerful sales channel for your business: 1. Share Pictures. A picture is worth a thousand words. In fact, 750 […]
It’s All About Synergy Baby: Direct Mail and Facebook
It is easy for us to rattle off this language because we make messages like this every single day. It is the norm in retail and especially furniture retail. But what if there was a medium where you didn’t have to show your offer unless the customer willingly opted into your message?
That medium has been created and it is Facebook.
What’s UP with UPS today?
Traffic used to be king. The more people that walked through your doors equaled a higher chance of making a sale that day. Today? Traffic still rules supreme, but a good portion of your customers won’t walk through your actual doors – instead, they’ll walk through your virtual world.