Product Placement Advertising
Today’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the […]
Forgotten Advertising–The Press Release
Have you ever run a promotion that had to do with raising money for a charity or supported a local school? How did you advertise this? Did you think about writing a press release to get the word out? A press release or a news release is a written announcement directed at members of the […]
Spring Cleaning Tips for Your Social Channels
Take spring cleaning to a whole new level! It’s time to dig deep into your social channels and polish up your social outreach. The following are five tips to refresh your social channels. #1: De-clutter Your Fan Base You don’t need those inactive users on your social channels. You can use tools such as tweepi […]
New Research Ranks Blogs Over Social Networks for Consumer Influence
Are you looking for a good way to influence potential customers and prospects? New results from Technorati’s 2013 Digital Influence Report explain, “Consumers are turning to blogs when looking to make a purchase.” They say that blogs rank high for trust, popularity, and influence. Influence on Consumers’ Purchasing Decisions Technorati’s report shows that blogs are […]
Five Ways To Increase Your Twitter Presence
1. Put Twitter info on your business cards and other print materials You don’t just have to promote your Twitter profile online, but you can do it offline as well. Put your Twitter info on all your print collateral. Just make sure you keep your Twitter page fresh by updating regularly. 2. Browse Twitter directories […]
4 Ways To Make Your Pinterest Posts Viral
Pinterest is becoming more and more popular and is a great way to spread your ideas as well as your blogs. With this, more and more Pinterest posts are becoming viral. A post goes viral by receiving anywhere from 1,00 to 35,00 pins. These posts can lead to new followers on your blog and higher […]
Quick-Fire Marketing: Product Placement Advertising
Today’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the […]
The Next Generation Is Ready To Buy
Right now, three unique generations are buying or seeing your advertising message every day: Baby Boomers Born between 1945 and 1964, this generation is 76 million strong. They control nearly 80 percent of financial assets and about 50 percent of all discretionary spending power. Their focus has switched from acquisition to preservation. There are still […]
Tracking your SMS Campaign
The most important aspect of running any advertising campaign is finding a way to measure its performance. Without measurable results, you risk wasting money on ineffective campaigns while missing out on easy opportunities to maximize the campaigns that do work. Tracking data allows marketers to monitor a campaign’s ongoing performance and then make informed decisions […]
Pros and Cons of Mobile Marketing
Have you considered a mobile marketing campaign? Facts are facts; there are more people in the world that own a cell phone than a toothbrush (source: Mobile Marketing Association of Asia). Below are some pros and cons of mobile marketing that you may consider as you decide whether a mobile campaign is right for you. […]
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– The Doran Family
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