Tracking your SMS Campaign
The most important aspect of running any advertising campaign is finding a way to measure its performance. Without measurable results, you risk wasting money on ineffective campaigns while missing out on easy opportunities to maximize the campaigns that do work. Tracking data allows marketers to monitor a campaign’s ongoing performance and then make informed decisions […]
Pros and Cons of Mobile Marketing
Have you considered a mobile marketing campaign? Facts are facts; there are more people in the world that own a cell phone than a toothbrush (source: Mobile Marketing Association of Asia). Below are some pros and cons of mobile marketing that you may consider as you decide whether a mobile campaign is right for you. […]
Promote to Mobile Users
You’re already using social media to interact with customers and now you want to make some sales. Social media is a great way for small businesses to interact with their customers and promote sales, but do not limit yourself to just those desktop users. In 2011, The Mobile Marketing Association of Asia stated, that out […]
3 Barriers to Traditional Advertising Methods
3,000 Messages Your customers receive an average of 3,000 branded messages a day through a wide variety of assorted medias—online and offline. This does not mean 3,000 opportunities for our message to be heard. This means 3,000 opportunities for our message to be lost. Convergence of Content, Search and Social Social is how customers hear […]
Measuring a QR Codes Effectiveness
QR codes have been very popular for the past two years and are in a lot of places such as store displays, business cards, online ads, postcards etc. The question is still up in the air whether QR codes are here to stay or not, but from the measurement. A QR Code can allow for […]
Mobile Marketing Contests
So you’ve ran in store contest, Facebook contest, direct mail contest, and just about every other contest you can think of. Are contest starting to get the best of you? Are you running out of ideas? Have you tried running a mobile marketing contests? Whether you want to give away concert tickets, a car or […]
Measure Your Mobile Marketing
Smartphones have become extremely popular over the last decade to the point where most people have one. Because of this, advertisers have slowly been toying with the idea of mobile integration and mobile marketing campaigns, and in the past few years it has been really taking off. But how does a company track a mobile […]
Maximize your QR Code Campaign
Consumers want immediate access to what’s relevant, QR codes are being used to make that possible. QR and other two-dimensional (2D) codes can be easily integrated into your current business marketing practices to bring your online content to a mobile audience in real time. The most common mistake marketers make with QR codes is having […]
Maximize your Mobile Market
How many times have you found yourself standing out in the grocery line and you pull out your mobile device to pass the time? People today are much more connected with their mobile devices. In many cases, mobile phones have replaced the more traditional computer landscape of laptops and desktops. As Smartphone and tablet adoption […]
It is Not About Technology As Much As the Strategy
Thanks to location-based social networking applications, your business can get instant and free exposure online from customers who tell their friends what they’re up to. These applications, like Foursquare, use GPS technology to track users’ locations. They allow users to “check in” to locations they visit and update their friends online about their whereabouts. That […]
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– The Doran Family
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