9 Amazing Mobile Marketing Statistics
1. The growth of the iPhone was 10 times faster than the growth of America Online. (Source: Nielsen) (This is an amazing statistic for those of us who remember mailboxes stuffed with AOL discs during the 1990s.) 2. It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes […]
What’s the future hold for Facebook?
With Facebook’s recent announcement to become a traded company and the rise and fall of their stock, many are asking the question, “Will Facebook become the next MySpace?” R&A hears this question from retailers and manufacturers every day, “Should I really invest the time, energy and money into something that might die in 1, 2, […]
What the heck is Twitter?
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and micro blogging service, enabling its users to send and read other users’ messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page. Tweets are publicly visible by default, however senders can […]
Smartphone Adoption
The most popular mobile platform–according to those polled–is Android, with 35 percent (among smartphone owners), followed by iPhone and BlackBerry with 24 percent, and Palm and Windows below 10 percent. Pew notes, “Android phones are especially common among young adults and African Americans, while iPhones and BlackBerry devices are most prevalent among college graduates and […]
4 Really Fun Marketing Ideas
1. Question and Answer or Joke QR Codes. Knock Knock? Who’s there? Find out by scanning this QR code. 2. Playing A Game Play a game with your customers. Putting a game layer over top of activities in the real world. Imagine collecting XP points for completing tasks such as getting coffee or going to […]
25 Marketing Statistics You Should Know
The Internet in 2012 1) In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population. 2) More than 3/4 of the total population will be online in 2012. Mobile in 2012 3) Mobile internet users will reach 113.9 million in 2012, up […]
Does Your Store Environment Attract the Customer Today?
Have you figured out how your store environment can capture the customer today and give you an advantage over anyone else in your trading area. There are obvious facts about the customer interaction today outside of your walls: 52% off of all American age 12 and up have a social media network. 90% say they […]
Quick-Fire Marketing – Bedding Is Booming
Ignite your marketing with mattress dedicated advertising and online traffic to drive sales Bedding is Booming: As expected, bedding and mattresses continue to be a very strong category among retailers. It’s also a sure-fire category to leverage some old-school media to help drive results. Utilize newspaper ads and circulation distribution via the newspaper to help […]
Don’t Aim for Consistency, Aim for Cohesion in Social Media
Don’t Aim for Consistency, Aim for Cohesion One of social media’s best qualities is content: creating it, sharing it and engaging with it. Quality content will inspire, inform, educate or even entertain your customers (and if you’re really lucky, it does all four!). So if you’re looking to engage with your customers to keep them […]
Relational vs. Transactional Advertising
So, I’m sure you have heard of relational advertising and transactional advertising, but have you really thought what is best for you, the retailer? Deciphering the difference is the first in many steps to figuring out to grow your business through advertising. Let’s examine both types of advertising a little more closely. Relational advertising deals […]
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– The Doran Family
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Lewis Center, OH 43035
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Lewis Center, OH 43035
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