Simple Steps to Improve your Facebook Page and Sell More
Of course you want your Facebook marketing and communication campaign to be successful, but first you’ve got to be likeable! Below are the top-12 ways to generate more likes, clicks and fan interaction to build a powerful sales channel for your business: 1. Use a Landing Tab to Offer a Compelling Reason for People to […]
How do you combine online and offline media to bring success?
How do you combine online and offline media to bring success? In my previous blog, we discussed the benefits to both online and offline marketing methods. In this blog, we will discuss using both offline and online strategies that will help bring your company success. Sounds impossible, but it’s not. Potential clients will always look […]
Don’t Aim for Consistency, Aim for Cohesion in Social Media
Don’t Aim for Consistency, Aim for Cohesion One of social media’s best qualities is content: creating it, sharing it and engaging with it. Quality content will inspire, inform, educate or even entertain your customers (and if you’re really lucky, it does all four!). So if you’re looking to engage with your customers to keep them […]
What have you offered lately?
We know what Ms. Jones is looking for in her shopping experience. We also know that things that needed to be improved three of four years ago are expected to be running in tip top shape and things that were not top of mind even today are expected to be running in tip top shape.
Opening up a can…
Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.
Distraction
When Ms. Jones sits down at her computer, she might have a clear objective and an obvious mission. She may have just seen your television commercial, heard you on the radio, or flipped through your flyer. But here in her online world, you might as well forget “dozens of distractions” – there are millions of megabytes competing for her attention. By the time she gets past the fancy flash on her home page and types in her query, we’re lucky if she remembers what she was looking for in the first place.
What’s Your Story?
John Rash, a reporter and author of the “Rash Report” for Advertising Age, is an acclaimed media analyst. In his most recent article he is commenting on the ups and downs of Nielsen ratings for the network super powers, which shows are performing, which shows are not performing, and other various media gossip. Normally I disregard these articles but there was something about this particular article that caught my eye