Word of the Week December 25, 2006

Remember the infamous “wardrobe malfunction” during Super Bowl XXXVIII? We’ll spare you the titillating details.

More shocking then the “unintentional and regrettable” exposure of Janet Jackson is the fact that, after their rehearsals, the performers made a conscious decision “to have a costume reveal at the end of the halftime show.”  Janet just didn’t intend “that it go as far as it did.” And despite the fact that the lyrics stated, “I’m gonna have you naked by the end of this song,” CBS claimed complete innocence.

This was destined to fail at so many, many levels.

Do “wardrobe malfunctions” happen at your store? Do small choices snowball into super-sized disasters because of poor judgment and lack of accountability? Are your values defined at every level of your organization? Does every person in your company understand that they are responsible for delivering these values to every customer, at every interaction?

Is there anything you need to “expose” before it’s stripped bare for all to see?

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Since 1984 we’ve been helping independent furniture and mattress retailers of all sizes create advertising campaigns that produce real results. We want to be part of your business family. We wake up every day concerned about your business and growth, just as you do.

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