If you can’t see the fashion, then it ain’t worth it
Many today in our network of client, vendor, association and supplier partners have never met my Dad. That speaks volumes to his ability to invest and trust in his sons which will become even more apparent in the coming weeks of this series. So, since many do not know my Dad there is something you […]
So you want to be my ad guy, uh?
The dream of Rick Doran (Dad as we move forward) originally was to be a music teacher. He will let you know about how he was in the all state Ohio band, was a field commander for the marching band and how he made smooth melodies out of the sax. That dream got rerouted when […]
So this is 40 uh? The Introduction
May marks the celebration of 40 years of R&A Marketing. Over the course of this month we will be talking through the seminal moments that lead to the R&A you know today. Today we explore what to expect over the next month of R&A History. I have always wanted to be associated with R&A Marketing. […]
Own the content and you maximize the ROI
In the ever-evolving landscape of retail, owning and controlling your digital presence is just as crucial as managing your physical store. Just like how you take ownership of your brick-and-mortar locations to maximize profitability, the same principle applies to your online domain. When it comes to establishing a strong online presence, owning your website URL, […]
Layer Up and See Category Sales (potentially) Grow
In the competitive world of furniture and mattress sales, marketers are constantly looking for innovative ways to boost sales while effectively reaching their target audience. One powerful strategy that has been gaining traction in our group of clients is the practice of layering different category sales across various marketing channels such as social media, email, […]
5 Questions Customers Want Answered From Your Website
When a potential customer lands on your website, they’re likely asking themselves five key questions. The faster and more clearly you can answer these, the more conversions you’ll drive. Those five key questions are crucial for converting visitors into customers. By anticipating and quickly addressing these five critical questions, you’ll create a website experience that […]
Happy Market Saturday!
Today I write a love letter to the High Point Market and what potential the spring can bring to the outlook of our retail futures. Some deep thoughts, some sarcasm and some wit help make this a fun little market adventure. In High Point, where furniture reigns supreme, A market like no other, a designer’s […]
Is the big advertising event spend dead?
The recent trend in the home furnishings space has not been rosy. Weather crippled January in most sections of the country. Presidents’ Day was underwhelming but still generated results. Traffic is down while tickets are up or traffic is flat while tickets are down. Consumers who would buy $5000 items are buying $2500 items and […]
Enhance Your Furniture Marketing Strategies Part 5
As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement […]
Enhance Your Furniture Marketing Strategies Part 4
As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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