Serve
Does your company have an attitude of assistance, a heart to help Ms. Jones? Do you look for ways to delight her, or are you more concerned with your own comfort. I once boycotted a dry cleaner because they closed their drive through window in the winter, saying it was too cold for their employees… never mind that I had to drag a little kid out in the cold carrying a bag of clothes. Does your staff have the freedom to serve Ms. Jones in amazing and delightful ways? Name some surprising ways you could serve Ms. Jones.
Rude
Mid-song, she put down her guitar and spoke to the audience. “I’m an artist,” she explained. “I can’t perform for you with interruptions. If you can’t come to a concert without turning off your cell phones, then please leave.”
Remember
The question was asked in a crowd of about 350 people: “Who can remember meeting a really good salesperson?” It wasn’t a business meeting, it wasn’t a test. “You know, someone who you trusted, someone you believed?” the speaker prompted. No one raised their hands. In trying to make one point about memory, the speaker made another about salesmanship: it’s becoming a lost art.
Over
When financing new furniture, Ms. Jones used to ask herself if she could squeeze another $19 bucks out of her budget. That doesn’t seem too hard, does it? It wasn’t, so she did. Fast forward a few years through a recession or depression – whatever you want to call it. Finance companies have dried up […]
Hyperbole
Good news for those of us who are being held back from achieving our dreams by the pesky cords on our hair dryers! The Infiniti Cord Keeper “is all you need” to be free. “Life is too beautiful to miss,” touts the advertisement. “Don’t let a cord slow you down.” Who knew? The only thing […]
God’s Plan for the Marketplace
The owner of a retail furniture store was about to leave for a trip to China for business and then go on to meet his family in Europe for a vacation. All and all, his travels would have him away from the store for nine weeks. This was by far the longest he had ever […]
How Persona Based Advertising Works
I have seen your underwear. And this will help you sell more furniture. If I could ask you just a couple of questions I could tell you – with a high degree of accuracy – whether you are a boxer or briefs kind of guy or a Victoria’s Secret or Hanes kind of girl. Does […]
Deliver it Right!
The International Furniture Transportation and Logistics Council (IFTLC) is dedicated to getting products from manufacturers to consumers in good condition. At their annual meeting, they discussed the pressure on retailers to achieve perfect deliveries to Ms. Jones’ home. Whether you run your own distribution center with your own drivers or use an outside company, you […]
Marketing Quickie #1
My marketing hero was not a college professor or the marketing director of a Fortune 500 company. My marketing hero was my father. For over 30 years he marketed canned food products to independent grocery stores. As a young boy I would travel with him from store to store, setting up displays of canned goods. […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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