How Long Should You Wait…
We as marketers and retailers owe it to Ms. Jones to begin emailing her the moment she trusts her personal email with us. Just telling her she is going to be recieving special offers, design tips and other various offerings you have at the store level is not enough. Show and reward her for her faith in your retail operation.
Giving Ms. Jones The Extra “IT”
What if you could beat that Ms. Jones to the punch? What if you could let her know that you are giving her your best deal without having to go through the questions? Enter stage right the wonderful world of promotional advertising on shipments.
The Power Of An Event
Wouldn’t the P&L statement look a lot nicer to get 900 contacts without sacrificing 10% on the bottom-line to give a cash discount?
Deer Hunting Season
Today’s retailers are not being put out of business by competition. Most are struggling through these economic times. Ms. Jones is taking retailers out of business by talking, conversing and sharing.
Reassurance
Ms. Jones comes to your store with a problem. She’s looking forward to solving it, but she knows it comes with a price. She’s investing time, money and the next dozen years of living with your solution. How do you reassure her that she’s made the right choice?
Liar
Do you ever pull the wool over Ms. Jones eyes? Are little white lies acceptable in your company culture? Have you ever pulled the, “Oh, I was just going to call you…” or “Didn’t you get my message?” routines?
Serve
Does your company have an attitude of assistance, a heart to help Ms. Jones? Do you look for ways to delight her, or are you more concerned with your own comfort. I once boycotted a dry cleaner because they closed their drive through window in the winter, saying it was too cold for their employees… never mind that I had to drag a little kid out in the cold carrying a bag of clothes. Does your staff have the freedom to serve Ms. Jones in amazing and delightful ways? Name some surprising ways you could serve Ms. Jones.
Rude
Mid-song, she put down her guitar and spoke to the audience. “I’m an artist,” she explained. “I can’t perform for you with interruptions. If you can’t come to a concert without turning off your cell phones, then please leave.”
Remember
The question was asked in a crowd of about 350 people: “Who can remember meeting a really good salesperson?” It wasn’t a business meeting, it wasn’t a test. “You know, someone who you trusted, someone you believed?” the speaker prompted. No one raised their hands. In trying to make one point about memory, the speaker made another about salesmanship: it’s becoming a lost art.
Over
When financing new furniture, Ms. Jones used to ask herself if she could squeeze another $19 bucks out of her budget. That doesn’t seem too hard, does it? It wasn’t, so she did. Fast forward a few years through a recession or depression – whatever you want to call it. Finance companies have dried up […]