“Traditional Media Is Dead!”
Although more and more people are increasingly turning to the internet in lieu of newspapers, direct mail, radio, magazines and TV, not all traditional mediums are dead and buried.
Consider Groupon. It’s the largest group buying website in the world and it just launched a multi-million dollar branding and awareness campaign on that ancient thing we call network TV. So why then would Groupon use national network TV when it currently succeeds in reaching every major demographic market area in the United States simply through word-of-mouth, search engine optimization and public relations?
It’s simple. Online marketing is slow while traditional media encourages speedy transactions.
Generational Marketing
TALKIN’ ABOUT MY G-G-GENERATION….. Viet Nam…. ’68 Democratic Convention… Woodstock… Draft dodgers… Assassinations of JFK, MLK, Bobby… Nixon resignation… Suburban sprawl… Those of us who survived all of the above and more are members of what we have all come to know as the “Baby Boom” generation. Born between 1945 and 1964 (I steadfastly refuse […]
Relational Advertising
(Let’s Talks About Being Relational) Copywriting is like asking someone out on a date for the first time. You have to know exactly the right words to use so that special person will say yes. Shouting 50, 60, 70 percent off might work on the people who are only looking for a free dinner. However, […]
Events Can Equal Sales
Don’t you just love events and the potential they bring to your business? No, you really don’t? Stop thinking of them as an unnecessary time commitment, but instead look at them as an avenue to generate growth and sales.
Five Retail Resolutions That Rock
2010 may not have been the best year for retail, but it’s behind us now! Don’t look back. 2011 promises a fresh start for success. Begin your new year with five resolutions that will rock your business world for years to come:
Social Media vs. Social Networking
Social Media vs. Social Networking (Is there really a difference?) Social media is the term used to describe the various media that people use to communicate online in a social way such as blogs, wikis, video and photo sharing. One compartment of social media is social networking. Social networking, in short, is how people interact […]
Who is handling your likes?
Recently, R&A Marketing visited with Spencer Furniture in Spencer, Massachusetts to do a discovery. A discovery is a process where you will uncover the felt need of your customer. It also provides you with the necessary ammunition to speak and act in a way that turns them on. Truly creative direction positions the customer as […]
Special Events
Special events – some love to plan them, others hate the very thought of them. Planning special events can be a pain, from setting a date to finding a venue, but if you remember the five Ps when planning your event, it will be as smooth as butter. What are the five Ps, you ask? […]
Marketing Has Evolved
A quick fix that is projected throughout the landscape of retail is to get a better website, build a Facebook profile, or start a blog and you have mastered today’s marketing. This is a knee jerk reaction that only creates problems—not solutions.
Another knee jerk reaction is to take this new way of marketing as “I better change everything right now to meet the customer’s needs!” Sometimes this is part of the solution but at the core is truly identifying who you are RIGHT now.
What have you offered lately?
We know what Ms. Jones is looking for in her shopping experience. We also know that things that needed to be improved three of four years ago are expected to be running in tip top shape and things that were not top of mind even today are expected to be running in tip top shape.
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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