It’s All About Synergy Baby: Websites and Inserts
If you have been a retailer for over 10 years you know one thing…This was the king pin to generate traffic and sales. Due to the abundance of demand, the cost of freight and the success of the newspaper it was an easy to produce, cost effective method to tell your story. It was a no brainer to do an 8 page flex catalog or an 8 page tab because you knew it would drive the results.
It’s All About Synergy: Newspaper and QR Codes
Sometimes I wish I was Michael J. Fox and could travel back in time or even plant myself in the created reality of a TV series. I am not sure how many of you are familiar with the “Mad Men” series on AMC but it is about 1960’s America and it’s relation to an advertising agency. A big portion of the advertising elements relating to their clients is the newspaper. Much of the “real” correlations to the agency world today are attempting to convince their clients that a certain medium can work. Or they can qualify the correct audience to come into their retail/business establishment.
It’s All About Synergy Baby!
Facts and Figures are great. They allow us to figure out where the world is moving and what we are supposed to be looking for. But they are not the game changers to make money today. It’s a combination of gut, knowledge and numbers.
How to Grow Your Business Through Social Media
“How to Grow Your Business Through Social Media” Do me a favor. Grab a sheet of paper and pencil. Go to your desk, the bathroom, outside, or wherever you think the best and write down five ways you think you can sell your product through social media. You got it? Great! Now throw it away. […]
How do you combine online and offline media to bring success?
How do you combine online and offline media to bring success? In my previous blog, we discussed the benefits to both online and offline marketing methods. In this blog, we will discuss using both offline and online strategies that will help bring your company success. Sounds impossible, but it’s not. Potential clients will always look […]
Online vs. Offline Marketing
Online vs. Offline Marketing (They do not have to work against each other but can work with each other to equal success) One of the many tasks that all retailers are facing is how to utilize both online and offline marketing tactics in their overall marketing strategy, thus helping increase their sales. There are numerous […]
Don’t Aim for Consistency, Aim for Cohesion in Social Media
Don’t Aim for Consistency, Aim for Cohesion One of social media’s best qualities is content: creating it, sharing it and engaging with it. Quality content will inspire, inform, educate or even entertain your customers (and if you’re really lucky, it does all four!). So if you’re looking to engage with your customers to keep them […]
Western Retailer Magazine Article
Its all about sales and marketing, Facebook 101 Facebook has become a social foundation for communication. People can see what you’re doing, where you are doing it, how you are doing it, and why you’re doing it—as you are actually doing it. We have entered the Facebook age. It’s time to jump on board and […]
It’s Time to Pass the Baton
In our previous discussion about the Baby Boomer generation and its general decline in acquisition consumption we also stated that there was huge opportunity lurking on the horizon. That is, it is time to pass the baton to coming generations of customers. If you get out in front of the race, passing the baton will […]
Relational vs. Transactional Advertising
So, I’m sure you have heard of relational advertising and transactional advertising, but have you really thought what is best for you, the retailer? Deciphering the difference is the first in many steps to figuring out to grow your business through advertising. Let’s examine both types of advertising a little more closely. Relational advertising deals […]
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– The Doran Family
Contact
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Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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