Retailers tend to sell commodity items or niche products.  It’s tough in both cases to stand out and draw in the traffic you need (digitally or in-person) to hit sales goals. You’re either competing with everyone or fighting to create demand. So how can brands differentiate themselves, and bring in enough customers to keep business […]

Evaluate This Year To Set You Up For Success In 2021 2020 is a year that we would all like to forget. However, our belief is that there are incredible opportunities for growth off of the circumstances that 2020 handed to us that can prime furniture retailers of all types to flourish in 2021. We […]

Negative feedback is one of the necessary evils of business ownership. Especially as you become more and more removed from the everyday tasks of customer relations and operations, customer feedback may be one of your best tools for keeping tabs on your business. Constructive criticism gives you room to improve your business and course correct […]

Facebook is the one true mass media. Everyone across the country is checking their Facebook feeds for news and updates about COVID-19. Therefore, I strongly encourage our furniture retailer partners to increase the number of times they post to Facebook over the next few weeks and even the next few months. This is a great […]

You’ve probably had some exposure to texting technologies, whether you invest in one or have talked with a provider. In the R&A Engage package we offer Text Request as a solution for communicating with customers via text. This is software that installs a widget on a website so customers can chat in real-time with members of your […]

You’ve heard about the lawsuits in the news, from your buying groups, and now even your advertising agency. This is a serious and concerning topic because no one is safe, not even Beyoncé. Companies, both big and small, are being sued because their digital assets and websites that are meant to serve the public don’t offer accessibility […]