Reassurance
Ms. Jones comes to your store with a problem. She’s looking forward to solving it, but she knows it comes with a price. She’s investing time, money and the next dozen years of living with your solution. How do you reassure her that she’s made the right choice?
What Version Are You In?
Welcome to website version 6.0 for R&A Marketing. What is significant about website version 6.0?
The most recent adaptation of our website came from an epiphany while I was taking a class at the Wizard Academy in Austin, Texas. I was taking a “Web & Radio Copywriting class” and the teacher of the class asked if anyone wanted their website to be critiqued.
Liar
Do you ever pull the wool over Ms. Jones eyes? Are little white lies acceptable in your company culture? Have you ever pulled the, “Oh, I was just going to call you…” or “Didn’t you get my message?” routines?
EMBARRASSED
Have you ever been caught with your pants down? Do you fess up or do you cover up when you’re em-bare-assed with Ms. Jones? To what lengths do you go to hide your humiliation and protect your reputation?
Idiot
Ms. Jones doesn’t like playground bully tactics. It didn’t work in high school and it doesn’t work in sales: you can’t put others down to make yourself look good.
God’s Plan for the Marketplace
The owner of a retail furniture store was about to leave for a trip to China for business and then go on to meet his family in Europe for a vacation. All and all, his travels would have him away from the store for nine weeks. This was by far the longest he had ever […]
How Persona Based Advertising Works
I have seen your underwear. And this will help you sell more furniture. If I could ask you just a couple of questions I could tell you – with a high degree of accuracy – whether you are a boxer or briefs kind of guy or a Victoria’s Secret or Hanes kind of girl. Does […]
Deliver it Right!
The International Furniture Transportation and Logistics Council (IFTLC) is dedicated to getting products from manufacturers to consumers in good condition. At their annual meeting, they discussed the pressure on retailers to achieve perfect deliveries to Ms. Jones’ home. Whether you run your own distribution center with your own drivers or use an outside company, you […]
Marketing Quickie #1
My marketing hero was not a college professor or the marketing director of a Fortune 500 company. My marketing hero was my father. For over 30 years he marketed canned food products to independent grocery stores. As a young boy I would travel with him from store to store, setting up displays of canned goods. […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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