Push or pull marketing strategy? Maybe you need both…..
When it comes to marketing there are 2 very basic core strategies. Push marketing which focuses on the sales and distribution functions and pull marketing which focuses on the end user. I would contend most marketers need to do both. Here’s why. More sales occur when end users learn of an offering that provides the […]
The R&A Marketing Difference
Truth #1: Every business needs a marketing plan. Truth #2: There are thousands of companies that can help with your advertising, all at varying degrees and prices. Truth #3: Not all agencies will do an entire marketing strategy, with execution, for one flat rate with no contracts. Before attempting DIY marketing or signing on with […]
Build an Effective Facebook Advertising Strategy
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Everything You Should Know About Leasing vs. Owning Your Website
We’re about to make a bold statement: leasing your website is a risky choice that is likely holding back your business. I know, that’s dramatic assessment to make about a practice that is very common across businesses in every industry. But hear us out, because we might save you a major headache in the future. […]
Personalize your communications for greater success in the digital age
The One to One Future, co-authored by Don Peppers and Martha Rogers and published in 1996 was ahead of its time. It foretold the end of mass marketing using generic messages and the rise of messages specific to individuals. Customers would be gained one at a time. That wasn’t a change….it was a revolution. At […]
Direct Mail Done Right: A 3 Step Integrated Approach
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Agency or in-house: building the best marketing team for your needs
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Why You Need an Advertising Agency
What is the first thing that comes to mind when you think of an advertising agency? Is it large, expensive ad campaigns? Giant corporations? Or maybe an impersonal business that will nickel and dime you for every phone call and every minute spent on a project? A lot of people feel this way, but the […]
Make digital advertising a part of your marketing strategy
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Why Do-It-Yourself Marketing in 2017 Can Actually Hurt Your Business
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– The Doran Family
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Lewis Center, OH 43035
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