Pre-roll advertising is online video ads that automatically appear before content selected by a user.  We’ve all seen them…click on an interview you want to watch and a promotional message appears first.  Remarkably, almost half of users watch these messages to the end even though they have an option to skip it after the first […]

If you are asking yourself this question, congratulations!  It means you are beginning to understand that there are differences in the way digital advertising messages are consumed based on the device that delivers the message.  The marketplace gives you a good indication of the trends.  In 2016 total digital advertising budgets increased a robust 22% […]

Do you constantly see your customers texting on their cell phones when they are shopping in your store? Or maybe they are price comparing on their smart phone? Whatever it is, they are all thumbs when shopping! So what does this mean? How do you compete with a device that provides limitless information at someone’s […]

Every business, large or small, now recognizes online marketing as an integral part of their marketing strategy.  But not every company has recognized the need to create a staff position to manage this important marketing function.  The question is…why?  Some say “I’m not sure we need a social media manager”.  Some say “We can just […]

So many retailers FEAR going live. They are nervous to be on the spot, nervous to be on camera and nervous that no one will tune in. But here is the truth: If you broadcast it, they will come. So if you’re ready to overcome your fears and reach out to your customers through this […]

Though it now seems like the prehistoric age, it wasn’t long ago that network TV (depending on your age you may or may not remember when there were only 3 stations) dominated the media landscape and major city newspapers provided nearly blanket local market coverage.  Ah, the simple, good old days!  As you look forward […]

So, you’ve jumped into the Facebook ad pool with both feet.  Good!  Facebook ad spending in 2010 was $2 billion…now it’s at $12.5 billion and growing.  Volume isn’t everything but you can see something is going on. Once you’re in the pool it’s best to know how to swim.  Fortunately, there are many articles and […]

Have you ever visited a website that made you feel so lost and frustrated that you just gave up and looked elsewhere to find the information you need? Unfortunately, a lot of businesses still have websites like this, where important information is buried or nonexistent and it’s difficult to tell what the business is all […]

Click Through Rate is easily defined as the number of times prospects see your digital ad and actually click on it to get more information.  It is not as easy to define its importance as a metric used to determine campaign effectiveness. It is perhaps most important for straight-forward display ad campaigns, though other factors […]

A marketing plan is important for big and small business alike.  And it doesn’t have to be complicated. You plan your vacation.  You plan a shopping trip.  You probably even plan tonight’s dinner.  Big business or small, if you want to grow you need a plan for that too. Small business owners in particular often […]