One of the primary advantages online marketing provides VS traditional off line marketing efforts is the ability you have to track results and adjust campaigns on a real-time basis.  You also have the ability to improve the content used in your online campaigns in order to generate better results.  Here are some tips you can […]

Savvy retailers don’t look at the growth of online sales as a reason to turn out the lights and lock the door.  On the contrary…they see opportunities to leverage online activity to improve their businesses. In the not-so-distant past consumers had to go to a store to buy what they wanted.  Even if inconvenient, time […]

In 2013 a Shoppertrak  retail study showed that holiday store traffic dropped 55% while same store sales for the time period actually increased over prior year.  What’s up with that?  The simplest way to explain it is that yesterday’s “window shopping” foot traffic is now digital using smartphones, laptops and desk top computer searches. When a consumer […]

Everyone knows that technology has changed lives and the way business is done forever.  One of the business changes for retail furniture stores you may have overlooked is what is happening to store traffic. Many furniture store owners have been puzzled by statistics that show reduced showroom traffic while experiencing strong sales.  It’s really no […]

Pre-roll advertising is online video ads that automatically appear before content selected by a user.  We’ve all seen them…click on an interview you want to watch and a promotional message appears first.  Remarkably, almost half of users watch these messages to the end even though they have an option to skip it after the first […]

If you are asking yourself this question, congratulations!  It means you are beginning to understand that there are differences in the way digital advertising messages are consumed based on the device that delivers the message.  The marketplace gives you a good indication of the trends.  In 2016 total digital advertising budgets increased a robust 22% […]

Do you constantly see your customers texting on their cell phones when they are shopping in your store? Or maybe they are price comparing on their smart phone? Whatever it is, they are all thumbs when shopping! So what does this mean? How do you compete with a device that provides limitless information at someone’s […]

Every business, large or small, now recognizes online marketing as an integral part of their marketing strategy.  But not every company has recognized the need to create a staff position to manage this important marketing function.  The question is…why?  Some say “I’m not sure we need a social media manager”.  Some say “We can just […]

So many retailers FEAR going live. They are nervous to be on the spot, nervous to be on camera and nervous that no one will tune in. But here is the truth: If you broadcast it, they will come. So if you’re ready to overcome your fears and reach out to your customers through this […]

Though it now seems like the prehistoric age, it wasn’t long ago that network TV (depending on your age you may or may not remember when there were only 3 stations) dominated the media landscape and major city newspapers provided nearly blanket local market coverage.  Ah, the simple, good old days!  As you look forward […]