Do you or someone you know struggle with co-op every December? Is it a mad dash of collecting tear-sheets, invoices and proper forms before deadlines?  If so, you might want to read further. Yes, I know the above paragraph reads more like a cheesy ambulance-chasing lawyer commercial than the start of a professional blog. But […]

2019 was just really, really good. Here are some of the highlights. Low unemployment rates. Great wage growth across all levels of business. Record growth in the stock market. Have there been some speed bumps? Of course there have been. None of us wanted to wage a tariff war with our biggest importer of goods […]

I am writing this as we are wrapping up our 2019 year in review at R&A and getting prepared to celebrate the holiday season with our team members and their significant others. This time of year and season brings lots of reflection around the many business circles. The end of the year is a time […]

While it’s important to plan ahead for future promotions, there’s wisdom in reviewing past performance. At R&A, we take a holistic view of when performing an audit. Not only are we looking at the traffic, average sale, and monthly sales, but we take into account the promotion itself. We factor in the creative impact and […]

Every company knows how important it is to connect with customers on Facebook. Social media is a great place to establish expertise, introduce new products, and promote sales. But as the number of posts from businesses grow, Facebook has to pick and choose only a handful of posts to appear in peoples’ newsfeeds. Facebook prioritizes […]

First things first.  If you are not emphasizing the creation and daily nurture of a customer list, put doing it at the very top of today’s “To Do” list. Collect email addresses, home address/zip, product purchases/dates and other basic demographic data that will allow you to segment the list for target marketing efforts.  It is […]