You know the old phrase… “to err is human”.  This simply reflects the fact that everyone makes mistakes (including marketing mistakes) and, being human, there’s not much you can do to prevent doing so. When it comes to your marketing approach, to err is common, but there are things you can do to avoid several […]

The home furnishings industry hasn’t been this good since 2007. The pandemic created a sofa emergency. It brought out more customers than we have ever seen before that were ready to buy. You didn’t have to shoot the fish in the barrel; they seemed to just swim up to you. If you are reading this, […]

President and CEO Kyle Doran was recently on the Small but Might Agency Podcast hosted by Audrey Joy Kwan. This podcast interviews agency owners to show you what it takes to grow your business from one to many—the good, the bad and the ugly. Nothing is off limits. On this episode Kyle and Audrey explore […]

Foster Brand Loyalty by Targeting Customers at Different Life Stages Loyalty is a powerful word. It invokes images of knights slaying dragons in the name of their king and dogs standing guard faithfully beside their owners. But what does loyalty mean in terms of consumer behavior? When a customer has brand loyalty, does that mean […]

And thinking growth in the midst of uncertainty – As seen on Home News Now. Within the home furnishings space there are a lot of things out of our control right now that feel threatening to our foundation, but business has still been booming. Although it’s scary, it is time to start thinking about how […]

Many of you probably remember how getting the business of a baby boomer in the late ‘70s led to big time success for your business, especially if you turned that person into a lifelong customer. Well, now it’s time to focus on bringing millennials into your store to set your business up for success in […]

We thought broadcast TV would die with COVID…and we were dead wrong. As we ramped up in spring of 2020 to begin moving forward, we had a unique opportunity as an agency. We had never started from ground zero with no spending and also we could align the percentages of spending between traditional and digital. […]

CLICK HERE TO DOWNLOAD OUR FREE E-BOOK Using video in your marketing programs will help you increase sales and connect with more customers. This guide makes it easy and shows how you can utilize video to increase sales and how to get started. Why should a retailer be using video? Using marketing video content increases […]

R&A Engage was built from the ground up with an independent furniture retailer in mind. We set out too create tools and services that drive growth and help save valuable advertising dollars for furniture retailers. A Furniture website that includes a full suite of tools that help furniture store communicate and covert customers. How your […]