New Economy. Same Hard Work.
Take a deep breath. You are making it. You are cutting back on expenses. You are moving forward with the retail environment that was thrust onto you. You are surviving a business climate that many could not.
Retail is recovering. Ms. Jones is beginning to buy something. Your operating procedures, pricing, marketing strategy, and business have changed. What do you do with it now?
Opening up a can…
Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.
Fatherly Advice
My marketing hero was not a college professor or the marketing director of a Fortune 500 company. My marketing hero was my father. Meeting the needs of customers in good times and bad times is important for all retailers. Our customers’ needs have never been greater than in today’s economic environment.
Giving Ms. Jones The Extra “IT”
What if you could beat that Ms. Jones to the punch? What if you could let her know that you are giving her your best deal without having to go through the questions? Enter stage right the wonderful world of promotional advertising on shipments.
The Power Of An Event
Wouldn’t the P&L statement look a lot nicer to get 900 contacts without sacrificing 10% on the bottom-line to give a cash discount?
Deer Hunting Season
Today’s retailers are not being put out of business by competition. Most are struggling through these economic times. Ms. Jones is taking retailers out of business by talking, conversing and sharing.
Reassurance
Ms. Jones comes to your store with a problem. She’s looking forward to solving it, but she knows it comes with a price. She’s investing time, money and the next dozen years of living with your solution. How do you reassure her that she’s made the right choice?
What Version Are You In?
Welcome to website version 6.0 for R&A Marketing. What is significant about website version 6.0?
The most recent adaptation of our website came from an epiphany while I was taking a class at the Wizard Academy in Austin, Texas. I was taking a “Web & Radio Copywriting class” and the teacher of the class asked if anyone wanted their website to be critiqued.
Serve
Does your company have an attitude of assistance, a heart to help Ms. Jones? Do you look for ways to delight her, or are you more concerned with your own comfort. I once boycotted a dry cleaner because they closed their drive through window in the winter, saying it was too cold for their employees… never mind that I had to drag a little kid out in the cold carrying a bag of clothes. Does your staff have the freedom to serve Ms. Jones in amazing and delightful ways? Name some surprising ways you could serve Ms. Jones.
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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