It’s Not Down or Up! It’s Up & Down!
Many in the marketing world, including those in advertising who have shaped the way marketing messages are developed, feel today’s marketing is an “either or scenario.” Either you go online, or you go offline. As black and white as that philosophy sounds, it’s not how our consumer operates. Consider your average day. You go to […]
The Transformation of Shopping & Marketing
The rise of the connected shopper is transforming the retail experience. We are now in an era of selling that many are calling Omni-Channel Retailing (don’t worry we will get to that). Smartphone and portable technology are taking the shopping experience beyond Ms. Jones home computer and way beyond your store. To move your business […]
How to Use Instagram in Your Marketing
Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters and share them on a variety of social networks. But did you know that Instagram can be a great marketing tool for your business? Here are four great ways to utilize Instagram in […]
Fun Times At High Point Furniture Market
Another High Point Furniture Market is in the books! It was great seeing all of our current clients and catching up with friends. Market is a time for R&A to showcase new services and products that we have to offer to the home furnishings industry. However, High Point is more about the time getting to […]
Advertising is Changing Before Our Eyes
Try to think about a place you can go where you don’t see any forms of advertising. Can you think of a place? Nor can we! In our society today advertising is everywhere we go therefore we are exposed to an abundance of advertisements on a daily basis. Due to advancements in technology advertising is […]
Combining Online and Offline Media
Potential customers will always look you up online after receiving a marketing message from you. For starters, it helps them to legitimize your business. They might see your TV ad and it will prompt them to search online to see what you are really about. When combining online and offline strategies, it’s proven that you […]
Importance of Integrated Marketing
I’m sure you’ve heard the marketing community talk about integrated marketing, but have you ever wondered why it’s so important? Integrated marketing, when done correctly, completely transforms your marketing—meaning that it brings together all elements of your marketing plan from newspaper ads to online marketing to TV commercials. Why is this important? Because by integrating […]
Get into the Consumer’s Home and Win
We recently had a client experience an increase in traffic by 31 percent versus the previous year. Why? We made a concentrated effort to deliver our client’s message straight to the consumer in the comfort of his or her home. Marketing messages bombard today’s consumers in so many ways every day to the point that […]
Product Placement Advertising
Today’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the […]
Forgotten Advertising–The Press Release
Have you ever run a promotion that had to do with raising money for a charity or supported a local school? How did you advertise this? Did you think about writing a press release to get the word out? A press release or a news release is a written announcement directed at members of the […]