Advertising is Changing Before Our Eyes
Try to think about a place you can go where you don’t see any forms of advertising. Can you think of a place? Nor can we! In our society today advertising is everywhere we go therefore we are exposed to an abundance of advertisements on a daily basis. Due to advancements in technology advertising is […]
Combining Online and Offline Media
Potential customers will always look you up online after receiving a marketing message from you. For starters, it helps them to legitimize your business. They might see your TV ad and it will prompt them to search online to see what you are really about. When combining online and offline strategies, it’s proven that you […]
Importance of Integrated Marketing
I’m sure you’ve heard the marketing community talk about integrated marketing, but have you ever wondered why it’s so important? Integrated marketing, when done correctly, completely transforms your marketing—meaning that it brings together all elements of your marketing plan from newspaper ads to online marketing to TV commercials. Why is this important? Because by integrating […]
Get into the Consumer’s Home and Win
We recently had a client experience an increase in traffic by 31 percent versus the previous year. Why? We made a concentrated effort to deliver our client’s message straight to the consumer in the comfort of his or her home. Marketing messages bombard today’s consumers in so many ways every day to the point that […]
Product Placement Advertising
Today’s consumer is bombarded with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, and the Internet… And these are just the usual media suspects. More and more ad space is popping up every day. From people walking down the street wearing signs, to flyers on our cars and in our mailboxes, to ads on the […]
Forgotten Advertising–The Press Release
Have you ever run a promotion that had to do with raising money for a charity or supported a local school? How did you advertise this? Did you think about writing a press release to get the word out? A press release or a news release is a written announcement directed at members of the […]
Spring Cleaning Tips for Your Social Channels
Take spring cleaning to a whole new level! It’s time to dig deep into your social channels and polish up your social outreach. The following are five tips to refresh your social channels. #1: De-clutter Your Fan Base You don’t need those inactive users on your social channels. You can use tools such as tweepi […]
New Research Ranks Blogs Over Social Networks for Consumer Influence
Are you looking for a good way to influence potential customers and prospects? New results from Technorati’s 2013 Digital Influence Report explain, “Consumers are turning to blogs when looking to make a purchase.” They say that blogs rank high for trust, popularity, and influence. Influence on Consumers’ Purchasing Decisions Technorati’s report shows that blogs are […]
Five Ways To Increase Your Twitter Presence
1. Put Twitter info on your business cards and other print materials You don’t just have to promote your Twitter profile online, but you can do it offline as well. Put your Twitter info on all your print collateral. Just make sure you keep your Twitter page fresh by updating regularly. 2. Browse Twitter directories […]
4 Ways To Make Your Pinterest Posts Viral
Pinterest is becoming more and more popular and is a great way to spread your ideas as well as your blogs. With this, more and more Pinterest posts are becoming viral. A post goes viral by receiving anywhere from 1,00 to 35,00 pins. These posts can lead to new followers on your blog and higher […]