Resolute
Let me guess: your New Year’s Resolutions included spending more time with family and friends, exercising, losing weight, quitting smoking or drinking, reducing stress, saving money or paying off debt, learning something new, helping others, and getting organized.
Delight
What does Ms. Jones absolutely hate to do that you can eliminate for her?
Meaning
It’s that time of the year again, when hustle and hoopla overwhelm the heart of the holidays. Long lines and traffic jams hardly inspire heavenly peace, and wish lists of hard to find items make me downright Grinchish.
Gluttony
Do you think she’s going to be more concerned with indulging herself, or with making smart choices? Can you serve her a smart salad bar instead of a smorgasbord of sugary treats? Do you have to change your product selection to do this, or just change the way you talk about it?
How Long Should You Wait…
We as marketers and retailers owe it to Ms. Jones to begin emailing her the moment she trusts her personal email with us. Just telling her she is going to be recieving special offers, design tips and other various offerings you have at the store level is not enough. Show and reward her for her faith in your retail operation.
Thanks
Why is it so hard to be thankful? Thanking Ms. Jones is a given. You probably have pre-printed “Thank you for your patronage” postcards but is thanking your staff a given?
Distracted
Do you have any convenient interruptions? Ms. Jones won’t wait around while we wile away the hours. She’ll go find herself a company who’s willing to do the hard stuff.
GIVE
How are you giving this year? You’ve got 3,937,926… 3,937,925… 3,937,924 seconds to decide.
Giving Ms. Jones The Extra “IT”
What if you could beat that Ms. Jones to the punch? What if you could let her know that you are giving her your best deal without having to go through the questions? Enter stage right the wonderful world of promotional advertising on shipments.