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Word of the Week January 4, 2010

Resolute

Let me guess: your New Year’s Resolutions included spending more time with family and friends, exercising, losing weight, quitting smoking or drinking, reducing stress, saving money or paying off debt, learning something new, helping others, and getting organized.

Word of the Week December 21, 2009

Meaning

It’s that time of the year again, when hustle and hoopla overwhelm the heart of the holidays. Long lines and traffic jams hardly inspire heavenly peace, and wish lists of hard to find items make me downright Grinchish.

Word of the Week November 30, 2009

Gluttony

Do you think she’s going to be more concerned with indulging herself, or with making smart choices? Can you serve her a smart salad bar instead of a smorgasbord of sugary treats? Do you have to change your product selection to do this, or just change the way you talk about it?

How Long Should You Wait…

We as marketers and retailers owe it to Ms. Jones to begin emailing her the moment she trusts her personal email with us. Just telling her she is going to be recieving special offers, design tips and other various offerings you have at the store level is not enough. Show and reward her for her faith in your retail operation.

Word of the Week November 23, 2009

Thanks

Why is it so hard to be thankful? Thanking Ms. Jones is a given. You probably have pre-printed “Thank you for your patronage” postcards but is thanking your staff a given?

Word of the Week November 16, 2009

Distracted

Do you have any convenient interruptions? Ms. Jones won’t wait around while we wile away the hours. She’ll go find herself a company who’s willing to do the hard stuff.

Word of the Week November 3, 2009

WRONG

Have you ever fired a customer? There’s a time to decide you aren’t going to be pushed around like a kid on the playground and stand up to a bully Ms. Jones. There’s also a time to give in to unreasonable demands just to keep the peace.

Let’s create something great!

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– The Doran Family

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