Bottle
“We’re nice. Our customers love us. We do follow up surveys and people tell us all the time what a great experience they had. Our service sets us apart.”
Blah blah blah.
Talk
Can we talk? Well, that depends.
If you’re under 24, “talking” means texting. If I can condense my thoughts into 160 characters and don’t mind using my thumbs to communicate, then we can talk. I won’t even think about calling you, because you never answer your phone or check your voice mail. You rarely use email but you change your Facebook status every time you eat out, get sick or update your blog.
Back-story
She was one tough customer. Ignoring hundreds of people clamoring for my attention during the busiest sale of the year, she insisted on finding a long-sleeved, pink satin blouse with a high collar. It was not in season. It was not in style. But she would not be swayed. I pleaded with her to try this collared blouse or that pink sweater, but nothing would satisfy her. Finally, in desperation, I asked her, “Ma’am! Why do you need this blouse?”
Headwind
Hurricane force winds were reported in central Ohio this morning. The local paper may have missed the story, but they obviously weren’t on the bike trail with me as I battled a vicious headwind on my ride home. The Weather Channel app on my phone said the winds were from the NNE at 6 mph… I don’t know where they took their stupid reading. It was obviously much higher on the east side of town.
There Are No Quick Fixes
“What {insert medias} get the best ROI?”
Having a website that is dynamic, search engine optimized and has layers upon layers of content is not going to drive in business alone. However, having multiple followers on your Twitter, hundreds of fans and mentions on your Facebook and ping backs on your blog post do not line people up to buy your product and services either.
Clue
I recently purchased a fashion accessory without the assistance of my trusted personal shopper. This was a bold move, and I was nervous about my solo selection. I told the salesperson, “If this doesn’t pass inspection by my 13-year-old daughter, it will be returned.”
Hello
We live an hour away from a mall that’s “bigger than our entire city,” according to our daughter. Spending the day among it’s chic shops and sweet-smelling restaurants is the highlight of her back-to-school shopping spree. She chose not one, but two pairs of itty-bitty super-skinny jeans then eagerly accompanied me to the grown-up home furnishing stores.
Serendipity
There was no way I was going to make it. My flight landed at 8:24 am. The conference started at 9:00 am—but Mapquest said it was 29 minutes, 20.2 miles away. Dozens of passengers departed before me and we made our way to baggage claim. I used the restroom and returned to the carousel to find my hot pink suitcase sitting all by its lonesome by the belt… no other bags in sight. The bag and I headed to the curb to hail a cab, where cab driver Damona Szada whisked me off to the hotel with a minute to spare: we arrived at 8:59.
No
Don’t even think about it. Under no circumstances, ever, should you even dare to ask if the Beverage Bar is included at this buffet. In case you didn’t get the message, they’ve told you once, twice, EIGHT times on signs posted in the parking lot that boldly and badly proclaim, “Beverage Bar Not Included.”
Touch
“Washing off the fellowship” was one pastor’s expression for a thorough hand washing after a friendly Sunday morning. One church was even asked by their local health department to stop the meet-and-greet portion of their service—“Shake hands and say hello to someone sitting around you!”—during the recent swine flu epidemic.