It’s OK to disjoint your current media mix
Discover how to enhance your furniture and mattress store’s marketing strategy by creating distinct approaches for website, social media, email marketing, and paid media. Learn how to effectively engage audiences at different stages of the buying journey with specialized strategies and tools. In the ever-evolving world of marketing, furniture and mattress store owners must adopt […]
Now What? Navigating the Curve: Strategies for Success in Furniture Retail
As we navigate the current economic climate, it’s crucial for furniture and mattress store owners to strategize for future success. Here’s how you can position your business for growth as we begin the climb up from economic uncertainty. In recent years, the economic and political landscape has been nothing short of tumultuous, presenting unique challenges […]
Shaking the Trees: Redefining Your Media Strategy for 2025
As we move into 2025, it’s essential to revisit and reshape your media strategy, exploring diverse channels and investing in new tools to reach untapped audiences. With the explosion of content and media options in recent years, making the right marketing channel decisions is more challenging but also more rewarding. By strategically selecting and shifting […]
Knowing When to Hire an Expert for Your Furniture and Mattress Store
As a furniture and mattress store owner, you’re likely accustomed to juggling multiple responsibilities. From managing inventory to handling customer service, every day presents new challenges. There comes a point, however, when recognizing the need for expert assistance can make a substantial difference in your business’s success. As a fellow business owner and marketing strategist, […]
The Crucial Role of Value-Rich Product Pages
Every furniture and mattress retailer knows the frustration of losing a potential sale because a customer didn’t have enough information to make a confident buying decision. It’s not just about listing dimensions or materials anymore; customers crave rich, detailed product pages that speak to their needs and desires. In the fast-paced digital marketplace, providing comprehensive, […]
Maximizing Marketing Intent for Furniture and Mattress Stores: A Guide to Effective Messaging and Media Mix
In the rapidly evolving landscape of retail, particularly within the furniture and mattress industry, the importance of intentional marketing messaging cannot be overstated. As consumers increasingly turn to digital platforms as their first stop in the shopping journey, it’s crucial for store owners to strategically plan every aspect of their marketing mix. From crafting compelling […]
Maximizing Black Friday Returns: 5 Cost-Effective Strategies for Furniture and Mattress Stores
Black Friday presents a golden opportunity for furniture and mattress stores to significantly boost their sales. However, with increased competition, it’s crucial to adopt strategies that not only attract customers but also optimize your returns without overspending. Here are five actionable tactics to help you make the most of this shopping season. 1. Let Your […]
Enhancing Consumer Awareness
As a furniture and mattress retailer, you likely understand the importance of margins in your business. One reason these margins can be maintained is that consumers often lack awareness of the brands, products, and styles you offer. Many of these brands do not invest heavily in their own branding, leaving a gap that you can […]
Simplify Your Outward Messaging to Drive Conversions for Your Furniture and Mattress Store
In today’s digital age, the way you communicate with potential customers can significantly impact your sales. For furniture and mattress store owners, simplifying your outward messaging to focus more on why a customer should buy from you rather than when they can buy can make all the difference. Here’s how you can leverage this strategy […]
Maximizing ROI with Targeted Media Purchases for Furniture and Mattress Retailers
In the competitive world of furniture and mattress retail, getting the most out of your advertising budget is crucial. One effective strategy is to segment your targeted media purchases into distinct bands to ensure equal impression share and maximize potential returns. This approach leverages the inherent efficiency of ad engines while addressing the unique needs […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
© R&A Marketing. All rights reserved.