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First things first.  If you are not emphasizing the creation and daily nurture of a customer list, put doing it at the very top of today’s “To Do” list. Collect email addresses, home address/zip, product purchases/dates and other basic demographic data that will allow you to segment the list for target marketing efforts.  It is […]

If you have not been thinking about how content can help your business you should start right now. Internet tools like social media and blogging are great equalizers for independently owned retail furniture businesses.  With consistent effort and proper use, even the smallest retailer can look just as big and just as tuned in to […]

Don’t waste an engaged customer on your site with no technology to help convert. All can concede that today’s customer goes online first and visits multiple online destinations before she even considers (if not at all sometimes) to venture into a brick and mortar store. What can be viewed as a hurdle can be turned […]

How do you create a connection?  It starts by clearly defining the WHY of our business or product. No matter the business/product category in which you compete, there are others…usually many others…doing the same thing and competing for the same customers.  In order to increase market share most companies fall back on CTP (Cut The […]

Long term goals start with small steps… Most business owners or executives would agree that a long term strategy is required to ensure the viability of an enterprise. However, the long term must include many small steps along the way. Promotion is one of the “small step” tools you can use to lock in long […]

No one in business would deny the premise that a sound marketing strategy is critical to the success of the enterprise. Yet there are still businesses both small and large that have no well- defined process to create a sound marketing strategy. This often results in using reflexive marketing tactics that veer all over the […]

Start with the “Why” Before the discussion about “how” you also need to consider “why” retailers today need to fine tune their marketing to appeal to the Millennial generation.  As the youngest of 5 adult demographic groups, the Millennials are growing in economic influence.  The 2017 Consumer Expenditure Survey from the U.S. Bureau of Labor […]

Whether meeting new people or communicating with potential new customers, first impressions are lasting impressions. Make a bad first impression and you can lose a friend or a customer forever.  That’s the bad news.  The good news is there are several easy things to do to make the first contact positive. 1.Listing False Contact Information If […]

So you’ve been thinking about blogging. There are few things you can do to expand your business that have little or no cost. One of them is blogging. Here are a few easy steps to get started the right way. 1. Do a keyword search To help spur subject ideas do an online search to […]