When to Hit the Panic Button: Navigating the Turbulent Waters of Marketing
Welcome to another edition of Sum It Up Saturday, where we dive deep into the world of marketing to help you make sense of the ever-changing landscape. Today, we’re tackling a topic that every business owner dreads – when to hit the panic button when a marketing plan isn’t working. As business decision makers, you […]
Embrace the AI Revolution: Unleash the Power of Adaptation to Propel Your Furniture Store’s Success
Get ready to embrace the power of adaptation and leverage AI technologies to supercharge your internal and external communication, as well as conquer the media ecosystem. But beware, simply being “selective” is no longer enough in this cluttered world. It’s time to unleash the full potential of tools like Google Performance Max and Facebook Advantage […]
Virginia Furniture Market Launches Perfect 30 Mattress Brand
We partnered with Virginia Furniture Market to help launch their Perfect 30 Mattress brand. The Problem Virginia Furniture Market, a successful home furnishings retailer with ten store locations across Virginia, approached R&A Marketing for help in launching a new brand designed to help make the mattress buying experience easier. They needed help in communicating what made […]
The Local Advantage: How Media Disruption Empowers Furniture Retailers
In an era of media disruption and proliferation, where advertising strategies are becoming increasingly personalized, the local furniture and mattress retailer is presented with a golden opportunity. Unlike their regional or national counterparts, these nimble businesses have the advantage of building tailored marketing plans without any waste. By harnessing the power of person and household-based […]
6 Essential Components of an E-commerce Website
When it comes to creating an e-commerce website, there are six essential components that can truly transform the way your customers experience online shopping. These components work together seamlessly to create an intuitive and user-friendly platform that makes it effortless for your customers to find and purchase your products. Easy Navigation First and foremost, easy […]
The Power of Diversified Content: Reaching New Audiences for Your Furniture Store
In the ever-changing landscape of the furniture industry, it’s crucial for retailers to adapt and find new ways to connect with customers. As demand for furniture continues to fluctuate, it’s no longer enough to rely solely on a singular media approach. Instead, embracing a diversified content strategy across multiple platforms can be the key to […]
Embrace or Succumb: How Furniture Stores Can Thrive in Today’s Volatile Environment
In the ever-changing landscape of the furniture industry, it’s crucial for store owners to make a choice: to embrace the volatility or succumb to it. By understanding the challenges that today’s environment brings, we can find innovative solutions to not only survive but thrive. So, let’s delve into three paths that lie before us to […]
The Pitfalls of Catalog Dumping: Restoring the Brick-and-Mortar Retail Experience
In the digital age, where online shopping is booming, brick-and-mortar retailers face a unique challenge. With the advent of furniture catalog dumping on websites, the perception of physical stores has shifted from being an experiential destination to a mere “deal destination.” This article delves into the negative impact of catalog dumping on the customer’s perception […]
Weathering the Storm: Boosting Furniture Demand in Chilly Times
Attention, furniture and mattress store owners! As we find ourselves in the midst of a frosty winter, it’s crucial to acknowledge the impact that weather can have on consumer behavior. With the early part of winter taking a toll on sales projections for Q1, it’s time to think outside the box and explore strategies to […]
Website Update – Version 7.4
We are excited to announce the release of Website Update 7. 4, which is the result of extensive efforts over the past few months. This update is strategically aligned with our upcoming 8. 0 release and brings a range of enhancements. Some of the key features in this update include comprehensive refactoring, optimizations, a new […]
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We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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