It’s All About Synergy Baby: Direct Mail and Facebook
It is easy for us to rattle off this language because we make messages like this every single day. It is the norm in retail and especially furniture retail. But what if there was a medium where you didn’t have to show your offer unless the customer willingly opted into your message?
That medium has been created and it is Facebook.
What’s UP with UPS today?
Traffic used to be king. The more people that walked through your doors equaled a higher chance of making a sale that day. Today? Traffic still rules supreme, but a good portion of your customers won’t walk through your actual doors – instead, they’ll walk through your virtual world.
Simple Steps to Improve your Facebook Page and Sell More
Of course you want your Facebook marketing and communication campaign to be successful, but first you’ve got to be likeable! Below are the top-12 ways to generate more likes, clicks and fan interaction to build a powerful sales channel for your business: 1. Use a Landing Tab to Offer a Compelling Reason for People to […]
It’s All About Synergy Baby: TV and Twitter
How many people tweet? How many people have a twitter account? Well, here is what the numbers tell us:
Only 9% of adult Americans use twitter–so do not feel left out.
The Average Twitter user has 27 followers.
25% of all twitter accounts have ZERO followers.
40% of twitter accounts have never sent a single tweet.
Only 18% of twitter users tweet more than once a day.
Data courtesy of RJMetrics and EMarketer via Hub Spot
It’s All About Synergy Baby: Websites and Inserts
If you have been a retailer for over 10 years you know one thing…This was the king pin to generate traffic and sales. Due to the abundance of demand, the cost of freight and the success of the newspaper it was an easy to produce, cost effective method to tell your story. It was a no brainer to do an 8 page flex catalog or an 8 page tab because you knew it would drive the results.
It’s All About Synergy: Newspaper and QR Codes
Sometimes I wish I was Michael J. Fox and could travel back in time or even plant myself in the created reality of a TV series. I am not sure how many of you are familiar with the “Mad Men” series on AMC but it is about 1960’s America and it’s relation to an advertising agency. A big portion of the advertising elements relating to their clients is the newspaper. Much of the “real” correlations to the agency world today are attempting to convince their clients that a certain medium can work. Or they can qualify the correct audience to come into their retail/business establishment.
It’s All About Synergy Baby!
Facts and Figures are great. They allow us to figure out where the world is moving and what we are supposed to be looking for. But they are not the game changers to make money today. It’s a combination of gut, knowledge and numbers.
How to Grow Your Business Through Social Media
“How to Grow Your Business Through Social Media” Do me a favor. Grab a sheet of paper and pencil. Go to your desk, the bathroom, outside, or wherever you think the best and write down five ways you think you can sell your product through social media. You got it? Great! Now throw it away. […]
How do you combine online and offline media to bring success?
How do you combine online and offline media to bring success? In my previous blog, we discussed the benefits to both online and offline marketing methods. In this blog, we will discuss using both offline and online strategies that will help bring your company success. Sounds impossible, but it’s not. Potential clients will always look […]
Online vs. Offline Marketing
Online vs. Offline Marketing (They do not have to work against each other but can work with each other to equal success) One of the many tasks that all retailers are facing is how to utilize both online and offline marketing tactics in their overall marketing strategy, thus helping increase their sales. There are numerous […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
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8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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