Shaking the Trees: Redefining Your Media Strategy for 2025
As we move into 2025, it’s essential to revisit and reshape your media strategy, exploring diverse channels and investing in new tools to reach untapped audiences. With the explosion of content and media options in recent years, making the right marketing channel decisions is more challenging but also more rewarding. By strategically selecting and shifting […]
Knowing When to Hire an Expert for Your Furniture and Mattress Store
As a furniture and mattress store owner, you’re likely accustomed to juggling multiple responsibilities. From managing inventory to handling customer service, every day presents new challenges. There comes a point, however, when recognizing the need for expert assistance can make a substantial difference in your business’s success. As a fellow business owner and marketing strategist, […]
The Crucial Role of Value-Rich Product Pages
Every furniture and mattress retailer knows the frustration of losing a potential sale because a customer didn’t have enough information to make a confident buying decision. It’s not just about listing dimensions or materials anymore; customers crave rich, detailed product pages that speak to their needs and desires. In the fast-paced digital marketplace, providing comprehensive, […]
4 Must-Haves To Begin Creating A Winning Marketing Strategy…TODAY
Business is really good right now. Supply chain is really bad. Trying to find a way to generate more market share and/or penetration without spending money that is not fully guaranteed is quite the battle. We have identified four key characteristics to creating a marketing plan and budget for today that can handle the uncertainty […]
Foster Brand Loyalty by Targeting Customers at Different Life Stages
Loyalty is a powerful word. It invokes images of knights slaying dragons in the name of their king and dogs standing guard faithfully beside their owners. But what does loyalty mean in terms of consumer behavior? When a customer has brand loyalty, does that mean that they will stand behind a product or company to […]