13 Ways Furniture Retailers Build Customer Trust Online
We partnered with Talsma Furniture to launch a brand new websiteThe Problemspoiler alert, we delivered a solutionTalsma Furniture, a successful home furnishings retailer with four store locations across west Michigan, approached R&A Marketing for help when they found that they had an outdated website that didn’t allow them to easily control their website, product data, […]
Beyond the Basics: Uncovering Hidden Metrics in Home Furnishing Retail
– Explore hidden metrics beyond traditional sales figures in home furnishing retail. – Organic search trends often predict increases in store traffic; analyze purchase patterns for deeper insights. – Align category performance across in-store and online platforms for strategic growth. In the competitive world of home furnishings retail, relying solely on traditional metrics like foot […]
It’s OK to disjoint your current media mix
Discover how to enhance your furniture and mattress store’s marketing strategy by creating distinct approaches for website, social media, email marketing, and paid media. Learn how to effectively engage audiences at different stages of the buying journey with specialized strategies and tools. In the ever-evolving world of marketing, furniture and mattress store owners must adopt […]
Now What? Navigating the Curve: Strategies for Success in Furniture Retail
As we navigate the current economic climate, it’s crucial for furniture and mattress store owners to strategize for future success. Here’s how you can position your business for growth as we begin the climb up from economic uncertainty. In recent years, the economic and political landscape has been nothing short of tumultuous, presenting unique challenges […]
Shaking the Trees: Redefining Your Media Strategy for 2025
As we move into 2025, it’s essential to revisit and reshape your media strategy, exploring diverse channels and investing in new tools to reach untapped audiences. With the explosion of content and media options in recent years, making the right marketing channel decisions is more challenging but also more rewarding. By strategically selecting and shifting […]
Knowing When to Hire an Expert for Your Furniture and Mattress Store
As a furniture and mattress store owner, you’re likely accustomed to juggling multiple responsibilities. From managing inventory to handling customer service, every day presents new challenges. There comes a point, however, when recognizing the need for expert assistance can make a substantial difference in your business’s success. As a fellow business owner and marketing strategist, […]
The Crucial Role of Value-Rich Product Pages
Every furniture and mattress retailer knows the frustration of losing a potential sale because a customer didn’t have enough information to make a confident buying decision. It’s not just about listing dimensions or materials anymore; customers crave rich, detailed product pages that speak to their needs and desires. In the fast-paced digital marketplace, providing comprehensive, […]
4 Must-Haves To Begin Creating A Winning Marketing Strategy…TODAY
Business is really good right now. Supply chain is really bad. Trying to find a way to generate more market share and/or penetration without spending money that is not fully guaranteed is quite the battle. We have identified four key characteristics to creating a marketing plan and budget for today that can handle the uncertainty […]
Foster Brand Loyalty by Targeting Customers at Different Life Stages
Loyalty is a powerful word. It invokes images of knights slaying dragons in the name of their king and dogs standing guard faithfully beside their owners. But what does loyalty mean in terms of consumer behavior? When a customer has brand loyalty, does that mean that they will stand behind a product or company to […]