The Endless Aisle Paradox: How to Balance Massive Catalogs, AI Search, and High Conversions
In the e-commerce and retail world, the “Endless Aisle” has long been viewed as the holy grail. The logic is straightforward: if you integrate your suppliers’ entire catalogs and put all 50,000 SKUs on your website, you guarantee that the customer will find exactly what they are looking for. But in practice, the pure Endless […]