Proof
Ms. Jones writes off generalities as puffery and pomp. Frankly, she thinks you’re lying. Prove yourself with specific, quantifiable, reliable and credible facts.
Hoard
Is Ms. Jones stressed by your mess?
Delight
What does Ms. Jones absolutely hate to do that you can eliminate for her?
Gluttony
Do you think she’s going to be more concerned with indulging herself, or with making smart choices? Can you serve her a smart salad bar instead of a smorgasbord of sugary treats? Do you have to change your product selection to do this, or just change the way you talk about it?
Distracted
Do you have any convenient interruptions? Ms. Jones won’t wait around while we wile away the hours. She’ll go find herself a company who’s willing to do the hard stuff.
WRONG
Have you ever fired a customer? There’s a time to decide you aren’t going to be pushed around like a kid on the playground and stand up to a bully Ms. Jones. There’s also a time to give in to unreasonable demands just to keep the peace.
FOREARMED
This Ms. Jones does not like problems, especially those without answers. What’s more, I do not like it when I discover a problem and have to go sleuthing for clues. What’s this charge on my bill? When will the repairman arrive? Where is the product you said would be here last week? How much is this going to cost?
Deer Hunting Season
Today’s retailers are not being put out of business by competition. Most are struggling through these economic times. Ms. Jones is taking retailers out of business by talking, conversing and sharing.
Reassurance
Ms. Jones comes to your store with a problem. She’s looking forward to solving it, but she knows it comes with a price. She’s investing time, money and the next dozen years of living with your solution. How do you reassure her that she’s made the right choice?
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
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– The Doran Family
Contact
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8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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