Word of the Week April 12, 2010

Inconvenienced

The only thing better than spending Spring Break in Florida is coming home. Our sunburns were peeling, our bags were packed and our grandparents were kissed goodbye as we headed into Tampa International Airport for a nonstop flight on our favorite airline. Within minutes of being dropped off curbside, we had checked our bags and cleared security.

Word of the Week April 5, 2010

Multitasking

Dragons. Leprechauns. Fairies. Zeus. Multitasking.

What does multitasking have to do with these other myths? According to psychiatrist Richard Hallowell, multitasking is “mythical activity in which people believe they can perform two or more tasks simultaneously.” We actually lose 10 IQ points when we attempt to do two things at once, more than double the drop that occurs when someone smokes marijuana. This is the equivalent of missing one night’s sleep.

Word of the Week March 22, 2010

Threat

She hitched her baby on her back and began the long walk toward safety. She walked the equivalent of 18 miles one way to take one child to safety, then she walked all the way home to get the others. She would make this trip five times, and she would do it all over again in a few days to take them more food.

Word of the Week March 15, 2010

Table

If you’re like the average parent, you spend 38.5 minutes per week in meaningful conversation with your children (A.C. Nielsen Co.). If you’re a woman, three out of four of you with children between the ages of 6 and 17 work outside the home, and a third of all parents are raising kids by yourself – kids who take part in more after-school activities than ever (Gallup).

Word of the Week March 8, 2010

Emarketing

So, I, like, mailed a check to a vendor? But he, like, didn’t get it? And other checks, y’know, that were mailed after this, he did get? So I had to, like, stop payment on the one check and pay a fee? Then I had to, like, print a new check? Do you think I should, y’know, mail it?

Word of the Week March 1, 2010

Social

I have used it to get rid of a cat, find a friend and figure out what to make for dinner. I have gone on lunch dates, rented movies, visited certain restaurants and avoided others as a direct result. It’s one of the first things I do each morning and, truth be told, I probably do it at least 20 more times a day.

Advertising Agency February 24, 2010

Opening up a can…

Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.

Word of the Week February 22, 2010

Ask

“One dollar and eighty-seven cents. That was all. And sixty cents of it was in pennies… Expenses had been greater than she had calculated. They always are. Only $1.87 to buy a present for Jim. Her Jim. Many a happy hour she had spent planning for something nice for him.” So bemoans Della Dillingham Young, young heroine of O. Henry’s ironic tale The Gift of the Magi.

Do you know the story? Della sells her long, luxurious hair to buy a watch chain for “Her Jim,” who has sold his watch to buy combs for her hair.

Word of the Week February 16, 2010

Distraction

When Ms. Jones sits down at her computer, she might have a clear objective and an obvious mission. She may have just seen your television commercial, heard you on the radio, or flipped through your flyer. But here in her online world, you might as well forget “dozens of distractions” – there are millions of megabytes competing for her attention. By the time she gets past the fancy flash on her home page and types in her query, we’re lucky if she remembers what she was looking for in the first place.

Word of the Week February 8, 2010

Whiteout

Do you have a disaster plan? How will you reach your employees? More importantly, can you call your customers? Can you access your banking electronically? What if it happens on payday? Will you still make payroll? Do you know what you were scheduled to receive today? How will you contact your carriers? How will you make up for lost revenue and lost opportunities? Remote access to your office and internet-based operating systems can be a real lifesaver.

Let’s create something great!

Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.

We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.

– The Doran Family

Contact

Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035

 

Mailing Address
PO Box 197
Lewis Center, OH 43035

© R&A Marketing. All rights reserved.