Inconvenienced
The only thing better than spending Spring Break in Florida is coming home. Our sunburns were peeling, our bags were packed and our grandparents were kissed goodbye as we headed into Tampa International Airport for a nonstop flight on our favorite airline. Within minutes of being dropped off curbside, we had checked our bags and cleared security.
Multitasking
Dragons. Leprechauns. Fairies. Zeus. Multitasking.
What does multitasking have to do with these other myths? According to psychiatrist Richard Hallowell, multitasking is “mythical activity in which people believe they can perform two or more tasks simultaneously.” We actually lose 10 IQ points when we attempt to do two things at once, more than double the drop that occurs when someone smokes marijuana. This is the equivalent of missing one night’s sleep.
Threat
She hitched her baby on her back and began the long walk toward safety. She walked the equivalent of 18 miles one way to take one child to safety, then she walked all the way home to get the others. She would make this trip five times, and she would do it all over again in a few days to take them more food.
Table
If you’re like the average parent, you spend 38.5 minutes per week in meaningful conversation with your children (A.C. Nielsen Co.). If you’re a woman, three out of four of you with children between the ages of 6 and 17 work outside the home, and a third of all parents are raising kids by yourself – kids who take part in more after-school activities than ever (Gallup).
Emarketing
So, I, like, mailed a check to a vendor? But he, like, didn’t get it? And other checks, y’know, that were mailed after this, he did get? So I had to, like, stop payment on the one check and pay a fee? Then I had to, like, print a new check? Do you think I should, y’know, mail it?
Social
I have used it to get rid of a cat, find a friend and figure out what to make for dinner. I have gone on lunch dates, rented movies, visited certain restaurants and avoided others as a direct result. It’s one of the first things I do each morning and, truth be told, I probably do it at least 20 more times a day.
Opening up a can…
Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.
Ask
“One dollar and eighty-seven cents. That was all. And sixty cents of it was in pennies… Expenses had been greater than she had calculated. They always are. Only $1.87 to buy a present for Jim. Her Jim. Many a happy hour she had spent planning for something nice for him.” So bemoans Della Dillingham Young, young heroine of O. Henry’s ironic tale The Gift of the Magi.
Do you know the story? Della sells her long, luxurious hair to buy a watch chain for “Her Jim,” who has sold his watch to buy combs for her hair.
Distraction
When Ms. Jones sits down at her computer, she might have a clear objective and an obvious mission. She may have just seen your television commercial, heard you on the radio, or flipped through your flyer. But here in her online world, you might as well forget “dozens of distractions” – there are millions of megabytes competing for her attention. By the time she gets past the fancy flash on her home page and types in her query, we’re lucky if she remembers what she was looking for in the first place.
Whiteout
Do you have a disaster plan? How will you reach your employees? More importantly, can you call your customers? Can you access your banking electronically? What if it happens on payday? Will you still make payroll? Do you know what you were scheduled to receive today? How will you contact your carriers? How will you make up for lost revenue and lost opportunities? Remote access to your office and internet-based operating systems can be a real lifesaver.