Stray
She was aloof. She was afraid. Yet she was needy. She showed up at our front door with a bloated belly and a pitiful, “Meow.” This stray cat soon treated us to five little kittens born in our back yard. We cared for them from the day they were born, then found homes for all of them. except one. We kept one kitten who has grown into an very ungrateful cat.
Reassurance
Ms. Jones comes to your store with a problem. She’s looking forward to solving it, but she knows it comes with a price. She’s investing time, money and the next dozen years of living with your solution. How do you reassure her that she’s made the right choice?
What’s Your Story?
John Rash, a reporter and author of the “Rash Report” for Advertising Age, is an acclaimed media analyst. In his most recent article he is commenting on the ups and downs of Nielsen ratings for the network super powers, which shows are performing, which shows are not performing, and other various media gossip. Normally I disregard these articles but there was something about this particular article that caught my eye
