Beyond the Basics: Uncovering Hidden Metrics in Home Furnishing Retail
– Explore hidden metrics beyond traditional sales figures in home furnishing retail. – Organic search trends often predict increases in store traffic; analyze purchase patterns for deeper insights. – Align category performance across in-store and online platforms for strategic growth. In the competitive world of home furnishings retail, relying solely on traditional metrics like foot […]
It’s OK to disjoint your current media mix
Discover how to enhance your furniture and mattress store’s marketing strategy by creating distinct approaches for website, social media, email marketing, and paid media. Learn how to effectively engage audiences at different stages of the buying journey with specialized strategies and tools. In the ever-evolving world of marketing, furniture and mattress store owners must adopt […]
Now What? Navigating the Curve: Strategies for Success in Furniture Retail
As we navigate the current economic climate, it’s crucial for furniture and mattress store owners to strategize for future success. Here’s how you can position your business for growth as we begin the climb up from economic uncertainty. In recent years, the economic and political landscape has been nothing short of tumultuous, presenting unique challenges […]
Shaking the Trees: Redefining Your Media Strategy for 2025
As we move into 2025, it’s essential to revisit and reshape your media strategy, exploring diverse channels and investing in new tools to reach untapped audiences. With the explosion of content and media options in recent years, making the right marketing channel decisions is more challenging but also more rewarding. By strategically selecting and shifting […]
Knowing When to Hire an Expert for Your Furniture and Mattress Store
As a furniture and mattress store owner, you’re likely accustomed to juggling multiple responsibilities. From managing inventory to handling customer service, every day presents new challenges. There comes a point, however, when recognizing the need for expert assistance can make a substantial difference in your business’s success. As a fellow business owner and marketing strategist, […]
The Crucial Role of Value-Rich Product Pages
Every furniture and mattress retailer knows the frustration of losing a potential sale because a customer didn’t have enough information to make a confident buying decision. It’s not just about listing dimensions or materials anymore; customers crave rich, detailed product pages that speak to their needs and desires. In the fast-paced digital marketplace, providing comprehensive, […]
How do we market out of this?
It really is an easy answer but a hard one to say out loud. You can’t market your way out of it. It’s not that there is going to be message that you can say or a Facebook post that you can write or videos that you can distribute on multiple channels. It’s that EVERYONE […]
Coronavirus Updates from Weekly Staff Meetings
Coronavirus Update from our President – R&A Marketing
Dear valued partners, The marketing world just got different. The last 72 hours has shifted the way in which we account for and create success. There is a not a blueprint or a road map of how to navigate this nor a sure path forward for when life will turn back to normal. All we […]
What Marketers Post vs. What Customers Want to Hear
Ms. Jones is craving a certain type of conversation…are we engaging enough to catch her?Just because someone owns market share doesn’t mean that they own the market on what a customer desires to hear. They just happen to be there first.As I frequent the internet searching big marketing stats you can imagine I stumble over […]