Knowing When to Hire an Expert for Your Furniture and Mattress Store
As a furniture and mattress store owner, you’re likely accustomed to juggling multiple responsibilities. From managing inventory to handling customer service, every day presents new challenges. There comes a point, however, when recognizing the need for expert assistance can make a substantial difference in your business’s success. As a fellow business owner and marketing strategist, […]
The Crucial Role of Value-Rich Product Pages
Every furniture and mattress retailer knows the frustration of losing a potential sale because a customer didn’t have enough information to make a confident buying decision. It’s not just about listing dimensions or materials anymore; customers crave rich, detailed product pages that speak to their needs and desires. In the fast-paced digital marketplace, providing comprehensive, […]
How do we market out of this?
It really is an easy answer but a hard one to say out loud. You can’t market your way out of it. It’s not that there is going to be message that you can say or a Facebook post that you can write or videos that you can distribute on multiple channels. It’s that EVERYONE […]
Coronavirus Updates from Weekly Staff Meetings
Coronavirus Update from our President – R&A Marketing
Dear valued partners, The marketing world just got different. The last 72 hours has shifted the way in which we account for and create success. There is a not a blueprint or a road map of how to navigate this nor a sure path forward for when life will turn back to normal. All we […]
What Marketers Post vs. What Customers Want to Hear
Ms. Jones is craving a certain type of conversation…are we engaging enough to catch her? Just because someone owns market share doesn’t mean that they own the market on what a customer desires to hear. They just happen to be there first. As I frequent the internet searching big marketing stats you can imagine I […]
Foster Brand Loyalty by Targeting Customers at Different Life Stages
Loyalty is a powerful word. It invokes images of knights slaying dragons in the name of their king and dogs standing guard faithfully beside their owners. But what does loyalty mean in terms of consumer behavior? When a customer has brand loyalty, does that mean that they will stand behind a product or company to […]
5 Questions Your Marketing Must Address To Succeed In 2016
The economy hasn’t been this good since 2007. The stock market is as high as it has ever been. If you are reading this, you have most likely made more money this year than ever before. It’s time to get serious about growing your business… not just maintaining your business. Is every consumer touch-point […]
Kyle Doran Named 40 Under 40 In The Furniture Industry
Via Home Furnishings Business: There are youngsters among us in the Market crowds, but often they’re hard to find. Welcome to Home Furnishings Business second Forty Under 40 list of industry movers and shakers who are making noise and leaving rather large footprints in some great operation through the business sector. The slate of nominees, […]
Kevin Doran To Speak At BrandSource National Convention
Our CEO Kevin Doran will be speaking at the upcoming BrandSource Convention March 1st through 4th in Orlando, Florida. This years convention will focus on numerous topics that furniture retailers face everyday. Kevin will be presenting on the every changing landscape of social media. The title of his presentation is called “Social Media 2.0. Wait […]