Stop Hiding Your Clearance Items Online: A Web Strategy for Home Furnishings Retailers
In the traditional brick-and-mortar furniture business, there’s an age-old floor plan strategy that almost every retailer follows: put the clearance center in the very back. It’s classic retail psychology. By doing this, you force customers to walk past your beautiful, full-price, high-margin vignettes before they can hunt for marked-down items. It works perfectly in a […]
Web Feature: Unlock the Power of Custom Forms
Stop Relying on Basic “Contact Us” Pages: Unlock the Power of Custom Forms How Furniture, Mattress, and Appliance Retailers Can Drive Leads and Showroom Traffic with Smart Forms Think about a customer looking to buy a complete kitchen appliance package, or someone wanting to design a custom sectional. They rarely just click “Add to Cart” […]
Web Feature: The Price Tracker
How Furniture, Mattress, and Appliance Retailers Can Turn Browsers into BuyersIn the world of high-ticket retail, “sticker shock” is a daily reality. A customer falls in love with a sectional or a luxury mattress, but they hesitate at the checkout line. They aren’t saying “no”—they’re saying “not right now.”In the past, that customer would leave […]
