Stop Hiding Your Clearance Items Online: A Web Strategy for Home Furnishings Retailers
In the traditional brick-and-mortar furniture business, there’s an age-old floor plan strategy that almost every retailer follows: put the clearance center in the very back. It’s classic retail psychology. By doing this, you force customers to walk past your beautiful, full-price, high-margin vignettes before they can hunt for marked-down items. It works perfectly in a […]
If You Took the Logo Off Your Website, Would Customers Know You’re Local?
Why independent furniture retailers need to stop competing on convenience and start doubling down on trust. If you took your logo off your website right now, would a customer still know it was a local business? It’s a tough question, but a necessary one for independent furniture retailers. In today’s digital-first landscape, massive online marketplaces […]
