The Myth of the “In-Store Only” Customer: Why Your E-commerce Strategy Dictates Foot Traffic
“My customers are different. They have to sit on the sofa, feel the fabric, and lay on the mattress before they pull the trigger.” Every independent retailer has said this. And you are absolutely right. Home furnishings are a highly tactile, emotional purchase. But leaning on this truth has birthed the most dangerous myth in […]