Stop Hiding Your Clearance Items Online: A Web Strategy for Home Furnishings Retailers
In the traditional brick-and-mortar furniture business, there’s an age-old floor plan strategy that almost every retailer follows: put the clearance center in the very back. It’s classic retail psychology. By doing this, you force customers to walk past your beautiful, full-price, high-margin vignettes before they can hunt for marked-down items. It works perfectly in a […]
Web Feature: The Price Tracker
How Furniture, Mattress, and Appliance Retailers Can Turn Browsers into BuyersIn the world of high-ticket retail, “sticker shock” is a daily reality. A customer falls in love with a sectional or a luxury mattress, but they hesitate at the checkout line. They aren’t saying “no”—they’re saying “not right now.”In the past, that customer would leave […]
The Power of Personalization: Converting Browsers into Buyers
Picture this: a potential customer lands on your website. They click on a few sofas, browse your selection of refrigerators, and maybe even add a queen-size mattress to their cart. Then, they disappear. Are they gone for good? Or is this the perfect moment to prove you understand exactly what they’re looking for? When it […]
