Stop Hiding Your Clearance Items Online: A Web Strategy for Home Furnishings Retailers
In the traditional brick-and-mortar furniture business, there’s an age-old floor plan strategy that almost every retailer follows: put the clearance center in the very back. It’s classic retail psychology. By doing this, you force customers to walk past your beautiful, full-price, high-margin vignettes before they can hunt for marked-down items. It works perfectly in a […]
Why Home Furnishings Retailers Must Take Back Control of Their Product Data
The Time Has Come: Why Home Furnishings Retailers Must Take Back Control of Their Product Data For decades, the home furnishings industry has operated on a frustratingly simple dynamic: the manufacturer makes the furniture, and the retailer waits patiently for the catalogs, spec sheets, and image files to arrive so they can sell it. If […]
