e-Commerce: How stores can win in this era
e-Commerce is everywhere! Amazon. Wayfair. Overstock.com. Furniture retailers know they’re out there and they’re coming for their sales. Ignore this competitive threat at your own risk… but you are not without the means to compete successfully. First, realize the scope of the problem. About 14% of all furniture sales happen online. That’s a lot – […]
Turn Customer Loyalty into Long-Term Profitability
Increasing customer retention rates by just 5% can increase profits by 25% to 95% (source). So why then are 44% of companies putting a greater focus on customer acquisition versus 18% who put a greater emphasis on retention? Well, new customers can improve sales and top-line numbers, which looks impressive. But fostering customer loyalty and […]
