e-Commerce: How stores can win in this era
e-Commerce is everywhere! Amazon. Wayfair. Overstock.com. Furniture retailers know they’re out there and they’re coming for their sales. Ignore this competitive threat at your own risk… but you are not without the means to compete successfully. First, realize the scope of the problem. About 14% of all furniture sales happen online. That’s a lot – […]
Message and offer are different things
Retail has a unique opportunity due to the increasing population and influx of dollars in the marketplace to customize a message that speaks to all four population targets while laying the foundation for future success. From a pure dollars standpoint, furniture retail, is ripe for expansion in the coming years even with the inclusion of […]
A Step-by-Step Guide to a Successful Marketing Campaign
Marketing is not just about flashy ads and funny commercials, it’s about setting goals and achieving tangible results. A campaign offers measurable indicators of those results, but only if it is set up for success. Here’s what R&A does every day to create successful marketing campaigns for its clients: Define the Goals The first step […]
