You would expect a magazine called “Green” to be printed on recycled paper, but it’s not. It’s not even printed. It’s a “digital digest” available only online. Now that’s green!

Green is cropping up in the produce section on organically grown products. It’s all over the hardware store, with “Eco Options” labeling for products that support sustainable forestry, energy efficiency, healthy homes, water conservation and clean air.

I don’t know about you, but I like my air clean. It’s a nice feeling, breathing clean air. It’s also a feeling that Ms. Jones cares about… a lot! What have you heard lately about green?

It’s not easy being green. Sometimes there are even legitimate reasons why you wouldn’t: cost, style, feasibility. But being green is red hot.

If Ms. Jones gives you the green light, are you ready to talk about being green?