What’s Your Story?
John Rash, a reporter and author of the “Rash Report” for Advertising Age, is an acclaimed media analyst. In his most recent article he is commenting on the ups and downs of Nielsen ratings for the network super powers, which shows are performing, which shows are not performing, and other various media gossip. Normally I disregard these articles but there was something about this particular article that caught my eye
What Version Are You In?
Welcome to website version 6.0 for R&A Marketing. What is significant about website version 6.0?
The most recent adaptation of our website came from an epiphany while I was taking a class at the Wizard Academy in Austin, Texas. I was taking a “Web & Radio Copywriting class” and the teacher of the class asked if anyone wanted their website to be critiqued.
Liar
Do you ever pull the wool over Ms. Jones eyes? Are little white lies acceptable in your company culture? Have you ever pulled the, “Oh, I was just going to call you…” or “Didn’t you get my message?” routines?
Serve
Does your company have an attitude of assistance, a heart to help Ms. Jones? Do you look for ways to delight her, or are you more concerned with your own comfort. I once boycotted a dry cleaner because they closed their drive through window in the winter, saying it was too cold for their employees… never mind that I had to drag a little kid out in the cold carrying a bag of clothes. Does your staff have the freedom to serve Ms. Jones in amazing and delightful ways? Name some surprising ways you could serve Ms. Jones.
EMBARRASSED
Have you ever been caught with your pants down? Do you fess up or do you cover up when you’re em-bare-assed with Ms. Jones? To what lengths do you go to hide your humiliation and protect your reputation?
Labor
They were sick and tired of being sick and tired. 3,000 employees of the Pullman Palace Car Company were working harder and making less. They didn’t care that no one was buying their train cars anymore. They didn’t care that the country was in the middle of an economic crisis They cared that they were working twelve-hour days for low wages, so they effectively shut down traffic for all point west of Chicago in a strike involving 250,000 workers in 27 states.
Rude
Mid-song, she put down her guitar and spoke to the audience. “I’m an artist,” she explained. “I can’t perform for you with interruptions. If you can’t come to a concert without turning off your cell phones, then please leave.”
Age
Do you floss? Smoke? What do you drive? When was the last time you went to church? Are you married? Are your parents married? What kind of pets do you have? Do you eat breakfast? When was the last time you broke a sweat? How many cheeseburgers did you eat last week?
Remember
The question was asked in a crowd of about 350 people: “Who can remember meeting a really good salesperson?” It wasn’t a business meeting, it wasn’t a test. “You know, someone who you trusted, someone you believed?” the speaker prompted. No one raised their hands. In trying to make one point about memory, the speaker made another about salesmanship: it’s becoming a lost art.
Reversal
“No, you can’t have the carrots. They’re just for me.” What parent hasn’t resorted to seamy tactics when trying to squeeze an ounce of nutrition into a squirming toddler? The fact is, reverse psychology works on kids. Will it work on Ms. Jones? She didn’t wake up one morning and suddenly decide, “I think I’ll […]
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
Corporate Headquarters
8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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