Enhance Your Furniture Marketing Strategies Part 4
As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement […]
Enhance Your Furniture Marketing Strategies Part 3
As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement […]
Why Transparent Pricing is Essential for Your Furniture Website
In today’s competitive marketplace, displaying pricing on your furniture website is essential for capturing the attention of potential customers and staying ahead of the competition. By providing transparent pricing information, you not only build trust with your audience but also save time for both your team and customers by avoiding unnecessary back-and-forth conversations about costs. […]
Enhance Your Furniture Marketing Strategies Part 2
As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement […]
Building the Perfect Furniture E-Commerce Website: Key Elements for Success
When it comes to creating an e-commerce website that stands out in a sea of competition, there are key elements you simply can’t afford to overlook. These critical components not only set your website apart but also give you a strategic edge over other competing websites. Are you ready to discover the essential factors that […]
Enhance Your Furniture Marketing Strategies Part 1
As a home furnishings owner and retailer, you know that effective marketing requires a multi-pronged strategy to reach consumers. However, enhancing those strategies in a meaningful way can seem daunting. You may feel that your current messaging and channels are already saturated. But with some thoughtful planning, you can layer in new angles that complement […]
10 Key E-Commerce Points We’ve Learned Helping Furniture Retailers
In the realm of e-commerce, furniture retailers face unique challenges and opportunities. Our experience in assisting furniture retailers for over 40 years has taught us valuable lessons that can significantly impact their online presence and sales. From optimizing websites for seamless online selling to understanding customer shopping behaviors in the furniture industry, we’ve gathered 10 […]
When to Hit the Panic Button: Navigating the Turbulent Waters of Marketing
Welcome to another edition of Sum It Up Saturday, where we dive deep into the world of marketing to help you make sense of the ever-changing landscape. Today, we’re tackling a topic that every business owner dreads – when to hit the panic button when a marketing plan isn’t working. As business decision makers, you […]
Embrace the AI Revolution: Unleash the Power of Adaptation to Propel Your Furniture Store’s Success
Get ready to embrace the power of adaptation and leverage AI technologies to supercharge your internal and external communication, as well as conquer the media ecosystem. But beware, simply being “selective” is no longer enough in this cluttered world. It’s time to unleash the full potential of tools like Google Performance Max and Facebook Advantage […]
Virginia Furniture Market Launches Perfect 30 Mattress Brand
We partnered with Virginia Furniture Market to help launch their Perfect 30 Mattress brand. The Problem Virginia Furniture Market, a successful home furnishings retailer with ten store locations across Virginia, approached R&A Marketing for help in launching a new brand designed to help make the mattress buying experience easier. They needed help in communicating what made […]