So you’ve been thinking about blogging. There are few things you can do to expand your business that have little or no cost. One of them is blogging. Here are a few easy steps to get started the right way. 1. Do a keyword search To help spur subject ideas do an online search to […]

It all starts with a goal. When we begin working with new retailers, we do a discovery meeting to determine the areas of opportunity to help grow their business. It always leads us to increase the average ticket. When is comes to marketing, there are several ways to increase an average ticket, but a popular […]

Have you been trying and trying to connect with customers on Facebook, only to find that just a handful of people are engaging with your posts? These days, that’s not uncommon for a business. As more and more companies are flooding newsfeeds with organic and sponsored posts, it can be hard for posts to get […]

This is the good stuff. Listed below are five sure fire tools or approaches you can leverage to give you success in today’s competitive and complicated advertising market.  IP Targeting IP address targeting is a method in which marketers can target specific devices with messages. Here’s how it works: every single device that connects to […]

You are sending people to your website. Then what? Let’s say that you are already using email marketing, social media sponsored ads, digital display, and other forms of digital advertising to send people to your website. That’s great! You’ve already made a huge win by engaging your audience and making them interested in your offer […]

Recently, owner Kyle Doran had the opportunity to be a guest speaker at the National Sales and Advisory Committee Meeting for TVB. TVB is the not-for-profit trade association representing America’s $21 billion local broadcast television industry. He was invited as a guest of R&A’s digital partner, NextStar Media, which processes all of our digital media for […]

Whether you realize it or not, you’re probably already engaging in some form of content marketing for your business. But are you doing it the right way? Content Marketing refers to the materials that you create and share online that aren’t directly related to promotions. If you have a Facebook page and you post images […]

“Until you recognize that change is going to happen, and get over the frustration that comes with it, you won’t be able to effectively manage your business.” – Forbes You Can Flourish from change We’ve heard the adage a million times that change is inevitable. It’s true in our personal lives and it’s true for […]

Over-the-top or OTT media refers to video streaming platforms that often act in place of broadcast television for viewers, including internet platforms like Sling TV, Amazon Video, Hulu, Netflix, and Now TV. As more and more consumers use OTT media in addition to (or instead of!) traditional broadcast media, advertisers need to follow their customers […]

If you want to begin creating a winning marketing strategy for your business we have provided 4 of our must-haves for you to start. Full disclosure: the tips in this blog post may not work perfectly for your business. Because you need to consider a lot of factors when devising a marketing strategy, there is […]