While it’s important to plan ahead for future promotions, there’s wisdom in reviewing past performance. At R&A, we take a holistic view of when performing an audit. Not only are we looking at the traffic, average sale, and monthly sales, but we take into account the promotion itself. We factor in the creative impact and […]

Every company knows how important it is to connect with customers on Facebook. Social media is a great place to establish expertise, introduce new products, and promote sales. But as the number of posts from businesses grow, Facebook has to pick and choose only a handful of posts to appear in peoples’ newsfeeds. Facebook prioritizes […]

First things first.  If you are not emphasizing the creation and daily nurture of a customer list, put doing it at the very top of today’s “To Do” list. Collect email addresses, home address/zip, product purchases/dates and other basic demographic data that will allow you to segment the list for target marketing efforts.  It is […]

If you have not been thinking about how content can help your business you should start right now. Internet tools like social media and blogging are great equalizers for independently owned retail furniture businesses.  With consistent effort and proper use, even the smallest retailer can look just as big and just as tuned in to […]

Don’t waste an engaged customer on your site with no technology to help convert. All can concede that today’s customer goes online first and visits multiple online destinations before she even considers (if not at all sometimes) to venture into a brick and mortar store. What can be viewed as a hurdle can be turned […]

How do you create a connection?  It starts by clearly defining the WHY of our business or product. No matter the business/product category in which you compete, there are others…usually many others…doing the same thing and competing for the same customers.  In order to increase market share most companies fall back on CTP (Cut The […]

Long term goals start with small steps… Most business owners or executives would agree that a long term strategy is required to ensure the viability of an enterprise. However, the long term must include many small steps along the way. Promotion is one of the “small step” tools you can use to lock in long […]