How Persona Based Advertising Works
I have seen your underwear. And this will help you sell more furniture. If I could ask you just a couple of questions I could tell you – with a high degree of accuracy – whether you are a boxer or briefs kind of guy or a Victoria’s Secret or Hanes kind of girl. Does […]
Deliver it Right!
The International Furniture Transportation and Logistics Council (IFTLC) is dedicated to getting products from manufacturers to consumers in good condition. At their annual meeting, they discussed the pressure on retailers to achieve perfect deliveries to Ms. Jones’ home. Whether you run your own distribution center with your own drivers or use an outside company, you […]
Marketing Quickie #1
My marketing hero was not a college professor or the marketing director of a Fortune 500 company. My marketing hero was my father. For over 30 years he marketed canned food products to independent grocery stores. As a young boy I would travel with him from store to store, setting up displays of canned goods. […]
