Do not be traditional!
What worked last time or the time before that does not cut it anymore. Ms. Jones has found new ways to shop and find the product she needs. Unless you can fit into the new way she can shop—she is not going to shop from you.
Find Your Audience
Ms Jones knows the stories you told. She accepted the worldview that you, the marketer, created for her. In an effort to create sales to keep the lights on you probably violated the stories that Ms. Jones had accepted. Cuts in price on items and products that you were carrying probably violated the very fabric of the worldview your retail outlet embodied.
New Economy. Same Hard Work.
Take a deep breath. You are making it. You are cutting back on expenses. You are moving forward with the retail environment that was thrust onto you. You are surviving a business climate that many could not.
Retail is recovering. Ms. Jones is beginning to buy something. Your operating procedures, pricing, marketing strategy, and business have changed. What do you do with it now?
Opening up a can…
Six months ago Honda decided it would get social. Their new Crosstour design was to debut exclusively on a Facebook page. They put in product features, photos, and design differences from competitiors hoping to open up their world to social media users.
Thrice
You know the old saying, “Fool me once, shame on you. Fool me twice, shame on me!” Well, at thrice, you move beyond simple shame to slap-yourself-in-the-forehead stupidity.
Fatherly Advice
My marketing hero was not a college professor or the marketing director of a Fortune 500 company. My marketing hero was my father. Meeting the needs of customers in good times and bad times is important for all retailers. Our customers’ needs have never been greater than in today’s economic environment.
Giving Ms. Jones The Extra “IT”
What if you could beat that Ms. Jones to the punch? What if you could let her know that you are giving her your best deal without having to go through the questions? Enter stage right the wonderful world of promotional advertising on shipments.
The Power Of An Event
Wouldn’t the P&L statement look a lot nicer to get 900 contacts without sacrificing 10% on the bottom-line to give a cash discount?
Deer Hunting Season
Today’s retailers are not being put out of business by competition. Most are struggling through these economic times. Ms. Jones is taking retailers out of business by talking, conversing and sharing.
Let’s create something great!
Looking for a company that can help your local furniture store thrive? Just saying hi? Whatever, the reason. Let’s talk about where you are, and where you want to be.
We mean it when we say, “We love it when you succeed.” Our entire business depends on achieving the best possible results with each campaign for every single client.
– The Doran Family
Contact
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8320 Coppertop Lane
Lewis Center, OH 43035
Mailing Address
PO Box 197
Lewis Center, OH 43035
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