The Silent Sales Killer: Why Your Furniture & Mattress Website Must Have Pricing in 2026
It is 2026. The way consumers buy sofas, dining sets, and mattresses has fundamentally changed. The days of “Call for Pricing” or “Visit Store for Price” are not just outdated—they are actively damaging your business.In an era where a customer can compare specs, reviews, and costs of a refrigerator or a sectional in seconds from […]
Introducing AiSEO Boost: The New Way to Dominate Local Search (and Why It’s Already Working)
We are thrilled to announce the official launch of our newest tool designed specifically for the furniture industry: AiSEO Boost. At R&A Marketing, we are constantly testing and developing new technology to keep our retailers ahead of the curve. AiSEO Boost is the first in a series of powerful new AI agents we are rolling […]
How to Create a Winning Social Media Marketing Strategy for Your Online Store
For modern furniture, mattress, and appliance retailers, the showroom floor isn’t the only place where customer relationships begin. Today, the digital showroom is just as critical. Social media has evolved into a powerful engine for ecommerce businesses to connect with customers. In fact, 43% of internet users report exploring new products or services through social […]
Five Key Steps for Running a Successful Ecommerce Sale
Now that you know 8 Powerful Promotions to Maximize Your Furniture Store’s Sales This Season, it’s time to maximize your success. A well-executed sale can be a powerful tool for driving revenue, acquiring new customers, and clearing out inventory. However, simply slashing prices without a clear strategy can lead to disappointing results. To ensure your […]
Why Open Source is the Only Choice for Furniture, Mattress, & Appliance Retailers
Whether you’re adding an e-commerce store to an existing retail business or starting from scratch, the platform you choose can impact everything from efficiency and effectiveness to security and growth potential. Simply put, it’s the foundation of your entire online presence. One of the considerations you want to make when choosing an e-commerce tool is […]
Clicks to Bricks: Successfully Merging In-Person and Online Sales
Successfully Merging In-Person and Online Sales for Furniture, Mattress, and Appliance Retailers In the ever-evolving landscape of retail, the digital and physical worlds are no longer separate entities but rather two sides of the same coin. For furniture, mattress, and appliance retailers, this convergence presents a powerful opportunity to enhance the customer experience and drive […]
Turning Abandoned Carts into Revenue for Your Furniture, Mattress, or Appliance Store
Abandoned Cart Recovery: Turn Lost Sales into Revenue Every online business, especially in the competitive furniture, mattress, and appliance industry, is familiar with the sting of an abandoned cart. It’s a common frustration that quietly chips away at your revenue, day after day. In fact, for every ten shoppers who begin the checkout process, only […]
The Power of Personalization: Converting Browsers into Buyers
Picture this: a potential customer lands on your website. They click on a few sofas, browse your selection of refrigerators, and maybe even add a queen-size mattress to their cart. Then, they disappear. Are they gone for good? Or is this the perfect moment to prove you understand exactly what they’re looking for? When it […]
September Newsletter 2025
Launching Success: How New Websites Are Driving Real Results
At R&A Marketing, we believe a website should be more than just a digital brochure; it should be a powerful engine for growth. A strategic website launch, backed by solid Search Engine Optimization (SEO), can dramatically increase visibility, attract qualified customers, and deliver measurable results.We’re not just saying that—we’re proving it. Let’s take a look […]